Fabric softeners is expected to be the most dynamic of the main laundry care categories in terms of value sales growth at constant 2017 prices over the forecast period. This is primarily due to heavy investment in TV advertising and product distribution by category leader Unilever. Moreover, Pakistanis are increasingly using fabric softeners to condition clothes and give them a pleasant fragrance. Clothes are a matter of great sensitivity for women in Pakistan. This is because in Pakistani cultu...

Euromonitor International's Laundry Care in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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