Luxury writing instruments and stationery are widely purchased for gift-giving in China, especially for business occasions; however, this demand continued to decline in 2017. The slowdown of the macro economy in China and the continuous anti-corruption campaign by the government negatively impacted sales of luxury gifts, and luxury writing instruments and stationery are commonly used as gifts for government officers. Moreover, the core consumers of luxury goods are now millennials in China, who...

Euromonitor International's Luxury Writing Instruments and Stationery in China report offers a comprehensive guide to the size and shape of the Luxury Writing Instruments and Stationery market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Writing Instruments and Stationery retailing along with the development of consumers’ shopping patterns. Forecasts to 2022 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Luxury Writing Instruments and Stationery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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