As the economic situation continued to postpone signs of recovery in Brazil, in addition to the increasing rate of unemployment and consumers’ indebtedness, purchasing decisions on soft drinks became increasingly rational. Local consumers struggled to maintain their purchase of soft drinks that they previously demanded, but rationality now plays an important role in terms of trading down to cheaper products, as well as a greater interest in incorporating new distribution channels into their rout...

Euromonitor International's Soft Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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