Supermarkets experienced strong competition with price wars occurring within the channel, due to continuous discounts and offers that were made available to the public on a weekly basis, to attract customers and increase share. Unfortunately, the price wars had a negative impact on profits, as consumers began to expect offers and discounts, creating a purchasing habit. To avoid the cycle of lower profits and changing consumer habits, supermarkets began to reduce the number of promotions, waiting...

Euromonitor International's Supermarkets in Peru report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Supermarkets market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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