The surface care category has a wide product portfolio in Guatemala with several brands, pack types and sizes to cater to a wide consumer base. In 2017, two strong home care brands entered surface care taking advantage of their strong umbrella brands. The first one was Magia Blanca by Grupo PDC, which sells the leading bleach brand in Guatemala and introduced a Magia Blanca multi-purpose cleaner. The second one was Olimpo, a domestic brand that was purchased in 2016 by Industria La Popular SA th...

Euromonitor International's Surface Care in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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