Womenswear is the most important category within apparel in Nigeria. This is due to women being more inclined to spend more on fashionable items including first hand, tax paid items. Whilst economic stagnation in 2016 and 2017 weakened growth in womenswear, it is expected to resume good growth over the forecast period as economic growth recovers. The key drivers of womenswear are the fast growth of urbanisation and the increase in women involved in formal employment. Historically, the vast major...

Euromonitor International's Womenswear in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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