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According to the latest research, the global Account-Based Marketing (ABM) market size was valued at USD 1318.73 million in 2022 and is expected to expand at a CAGR of 15.2% during the forecast period, reaching USD 3082.98 million by 2028.
Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.
Opportunities
Advances in Innovation and Technology for AccountBased Marketing (ABM)
In recent years, the continuous development of marketing technology and the increasingly mature data acquisition path have provided a good foundation for ABM to be widely used and played an increasingly important role in B2B marketing. ABM requires a series of B2B marketing tools, including AI intelligent analysis and suggestion, interaction management, ABM infrastructure and arrangement, etc., specifically including the following aspects:
Data expansion
Effective ABM is based on huge and accurate customer data. The data collected by B2B companies themselves are often limited in channels and dimensions, so they can cooperate with suppliers. Suppliers get data from public information, third-party data suppliers, social media, online forums and other channels, which are often more comprehensive, objective and accurate.
Target customer account location
According to the scale of ABM activities, the number and accuracy of customer account positioning required by enterprises are also different. Small and medium-sized enterprises need one-to-many positioning methods to influence more target customers through their own marketing; Large enterprises need a one-to-one approach to cultivate key customers purposefully. ABM suppliers can provide account positioning and marketing services of different fineness, and can score accounts and predict marketing results, thus improving the success rate of ABM strategy.
Personalized service
B2B customers want to receive personalized marketing content and discounts. Using proprietary machines and AI technology, ABM suppliers can help enterprises create and implement highly personalized ABM marketing strategies. Most ABM suppliers can integrate and analyze the data of target customers, so as to score customers, establish ideal customer models, and identify similar high-value customers in follow-up marketing activities.
Multi-channel data integration and marketing integration
Business-to-business marketing platforms commonly used by enterprises include online and offline channels, ranging from exhibitions, e-mails and official website to SMS and WeChat. ABM can help enterprises integrate multi-channel data, efficiently identify key customers and conduct consistent marketing activities, so as to ensure that customers' experience is not fragmented in the whole life cycle and promote marketing transformation.
Region Overview:
In 2021, the share of the Account-Based Marketing (ABM) market in United States stood at 34.15%.
Company Overview:
Marketo
Marketo, Inc. is an American software company, headquartered in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation. In 2018, Marketo was acquired by Adobe Inc.
Demandbase
Demandbase is an account-based marketing (ABM), advertising, sales intelligence and data company. Its products provide business-to-business (B2B) companies sales and marketing support that helps users discover, manage, and measure target audiences. This includes identifying web visitors, targeting and engaging accounts, closing deals, and helping to grow customers. Demandbase One, the company’s suite of cloud products, provides account-based marketing (ABM) and ABX, B2B advertising, sales intelligence, and data capabilities. These products integrate into other advertising, marketing, and sales technologies including marketing automation, customer relationship management, web analytics, content and personalization, and other services
Segmentation Overview:
By type, Programmatic account-based marketing segment accounted for the largest share of market in 2021.
Application Overview:
The market's largest segment by application is the segment BFSI, with a market share of 33.25% in 2021.
This report elaborates on the market size, market characteristics, and market growth of the Account-Based Marketing (ABM) industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Account-Based Marketing (ABM). The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.
Key Points this Global Account-Based Marketing (ABM) Market Report Include:
Market Size Estimates: Account-Based Marketing (ABM) market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: Account-Based Marketing (ABM) market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Account-Based Marketing (ABM) market
Segment Market Analysis: Account-Based Marketing (ABM) market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: Account-Based Marketing (ABM) market situations and prospects in major and top regions and countries
Account-Based Marketing (ABM) Market
Account-Based Marketing (ABM) Industry Chain: Account-Based Marketing (ABM) market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
Account-Based Marketing (ABM) Industry News, Policies by regions
Account-Based Marketing (ABM) Industry Porters Five Forces Analysis
Key players in the global Account-Based Marketing (ABM) market are covered in Chapter 2:
Drift
Terminus Software, Inc.
Demandbase
6Sense
Integrate
HubSpot
Act-On Software
Jabmo
MRP
AdDaptive Intelligence
Lattice Engines
N . Rich
Madison Logic
Marketo
Uberflip
TechTarget
In Chapter 6 and Chapter 9, on the basis of types, the Account-Based Marketing (ABM) market from 2018 to 2028 is primarily split into:
Strategic account-based marketing
Account-based marketing Lite
Programmatic account-based marketing
In Chapter 7 and Chapter 10, on the basis of applications, the Account-Based Marketing (ABM) market from 2018 to 2028 covers:
Media, Telecommunications, and IT
BFSI
Retail, and E-commerce
Healthcare and Life Sciences
Automotive and Manufacturing
Others
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.
Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global Account-Based Marketing (ABM) market size in terms of revenue, sales volume, and average price.
Chapter 2 analyzes the main companies in the Account-Based Marketing (ABM) industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.
Chapter 3 is an analysis of the competitive environment of Account-Based Marketing (ABM) market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.
Chapter 4 is an analysis of the Account-Based Marketing (ABM) industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.
Chapter 5 focuses on Account-Based Marketing (ABM) market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.
Chapters 6-8 have segmented the Account-Based Marketing (ABM) market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.
Chapters 9-11 provide detailed Account-Based Marketing (ABM) market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.
Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.
2022
Account based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.
Opportunities
Advances in Innovation and Technology for AccountBased Marketing (ABM)
In recent years, the continuous development of marketing technology and the increasingly mature data acquisition path have provided a good foundation for ABM to be widely used and played an increasingly important role in B2B marketing. ABM requires a series of B2B marketing tools, including AI intelligent analysis and suggestion, interaction management, ABM infrastructure and arrangement, etc., specifically including the following aspects:
Data expansion
Effective ABM is based on huge and accurate customer data. The data collected by B2B companies themselves are often limited in channels and dimensions, so they can cooperate with suppliers. Suppliers get data from public information, third-party data suppliers, social media, online forums and other channels, which are often more comprehensive, objective and accurate.
Target customer account location
According to the scale of ABM activities, the number and accuracy of customer account positioning required by enterprises are also different. Small and medium-sized enterprises need one-to-many positioning methods to influence more target customers through their own marketing; Large enterprises need a one-to-one approach to cultivate key customers purposefully. ABM suppliers can provide account positioning and marketing services of different fineness, and can score accounts and predict marketing results, thus improving the success rate of ABM strategy.
Personalized service
B2B customers want to receive personalized marketing content and discounts. Using proprietary machines and AI technology, ABM suppliers can help enterprises create and implement highly personalized ABM marketing strategies. Most ABM suppliers can integrate and analyze the data of target customers, so as to score customers, establish ideal customer models, and identify similar high-value customers in follow-up marketing activities.
Multi-channel data integration and marketing integration
Business-to-business marketing platforms commonly used by enterprises include online and offline channels, ranging from exhibitions, e-mails and official website to SMS and WeChat. ABM can help enterprises integrate multi-channel data, efficiently identify key customers and conduct consistent marketing activities, so as to ensure that customers' experience is not fragmented in the whole life cycle and promote marketing transformation.
Region Overview:
In 2021, the share of the Account-Based Marketing (ABM) market in United States stood at 34.15%.
Company Overview:
Marketo
Marketo, Inc. is an American software company, headquartered in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation. In 2018, Marketo was acquired by Adobe Inc.
Demandbase
Demandbase is an account-based marketing (ABM), advertising, sales intelligence and data company. Its products provide business-to-business (B2B) companies sales and marketing support that helps users discover, manage, and measure target audiences. This includes identifying web visitors, targeting and engaging accounts, closing deals, and helping to grow customers. Demandbase One, the company’s suite of cloud products, provides account-based marketing (ABM) and ABX, B2B advertising, sales intelligence, and data capabilities. These products integrate into other advertising, marketing, and sales technologies including marketing automation, customer relationship management, web analytics, content and personalization, and other services
Segmentation Overview:
By type, Programmatic account-based marketing segment accounted for the largest share of market in 2021.
Application Overview:
The market's largest segment by application is the segment BFSI, with a market share of 33.25% in 2021.
This report elaborates on the market size, market characteristics, and market growth of the Account-Based Marketing (ABM) industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Account-Based Marketing (ABM). The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.
Key Points this Global Account-Based Marketing (ABM) Market Report Include:
Market Size Estimates: Account-Based Marketing (ABM) market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: Account-Based Marketing (ABM) market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Account-Based Marketing (ABM) market
Segment Market Analysis: Account-Based Marketing (ABM) market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: Account-Based Marketing (ABM) market situations and prospects in major and top regions and countries
Account-Based Marketing (ABM) Market
Competitive Landscape
and Major Players: Analysis of 10-15 leading market players, sales, price, revenue, gross, gross margin, product/service profile and recent development/updates, etc.Account-Based Marketing (ABM) Industry Chain: Account-Based Marketing (ABM) market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
Account-Based Marketing (ABM) Industry News, Policies by regions
Account-Based Marketing (ABM) Industry Porters Five Forces Analysis
Key players in the global Account-Based Marketing (ABM) market are covered in Chapter 2:
Drift
Terminus Software, Inc.
Demandbase
6Sense
Integrate
HubSpot
Act-On Software
Jabmo
MRP
AdDaptive Intelligence
Lattice Engines
N . Rich
Madison Logic
Marketo
Uberflip
TechTarget
In Chapter 6 and Chapter 9, on the basis of types, the Account-Based Marketing (ABM) market from 2018 to 2028 is primarily split into:
Strategic account-based marketing
Account-based marketing Lite
Programmatic account-based marketing
In Chapter 7 and Chapter 10, on the basis of applications, the Account-Based Marketing (ABM) market from 2018 to 2028 covers:
Media, Telecommunications, and IT
BFSI
Retail, and E-commerce
Healthcare and Life Sciences
Automotive and Manufacturing
Others
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.
Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global Account-Based Marketing (ABM) market size in terms of revenue, sales volume, and average price.
Chapter 2 analyzes the main companies in the Account-Based Marketing (ABM) industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.
Chapter 3 is an analysis of the competitive environment of Account-Based Marketing (ABM) market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.
Chapter 4 is an analysis of the Account-Based Marketing (ABM) industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.
Chapter 5 focuses on Account-Based Marketing (ABM) market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.
Chapters 6-8 have segmented the Account-Based Marketing (ABM) market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.
Chapters 9-11 provide detailed Account-Based Marketing (ABM) market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.
Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.
Years considered for this report:
Historical Years:
2018-2022Base Year:
2022Estimated Year:
2023Forecast Period:
2023-2028Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
