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The global Awamori market size was valued at USD 106.35 Million in 2022 and will reach USD 109.71 Million in 2028, with a CAGR of 0.52% during 2022-2028.
Awamori is an alcoholic beverage indigenous and unique to Okinawa, Japan.
Awamori is made from long grain indica rice, and is not a direct product of brewing but of distillation.
Market Opportunities
Overseas expansion provides a good opportunity for the Awamori industry to compensate for the slump at home. Awamori's exports continue to rise from 2017 to 2019. Japanese food culture and the popularity of Japanese restaurants around the world provided the basis for Awamori's exports. In mainland China, for example, Awamori not only promoted itself in China under the name "Ryukyu Hakushu", but also launched a 53degree original sake product in the Chinese market, allowing Awamori to take root among Chinese liquor lovers. Since then, the combination of Shochu and Awamori has made several appearances at the Shanghai Fair and ProWine China to further open up the Chinese market. As early as 2017, there were nearly 120,000 Japanese restaurants overseas, including about 40,000 in China, and countless Chinese consumers have become loyal consumers of Japanese sake through these restaurants. The close combination of Japanese restaurant culture and sake culture further fuels the development of Awamori sake in the restaurant channel. However, overseas markets continue to shrink due to Covid-19, with total exports of Awamori down 18% and the U.S. market down over 50%.
Market Risk
RTD, bubbly wine, beer and other categories are gradually replacing the traditional status of Japanese Shochu, Awamori and Sake, and the wide range of flavors in these products provides consumers with a variety of choices to meet the needs of different market segments. With the decline in population, the overall consumption of alcohol in Japan is declining year by year, and with the gradual replacement of the cocktail consumption scene, there is still room for an increase in per capita consumption comparison. With the rise of cocktails, lower alcohol, a variety of flavors and rich drinking scenarios are also gradually replacing traditional alcohol sales. While other alcoholic beverages are showing a downward trend, liqueurs are rising against the market, which is mainly based on the growth of pre-mixed cocktails RTD, sales accounted for about 60% of the proportion of liqueurs. According to Suntory's statistics, the sales volume of cocktails rose from 620,000 kiloliters in 2009 to 1.38 million kiloliters in 2019, with a CAGR of 8.2%, while the total consumption of alcohol grew at a CAGR of -0.4% over the same period, showing growth against the market. The economic environment is sluggish, and the aging population and unemployment rate are increasing, resulting in a slowdown in per capita consumption in Japan.
Region Overview:
From 2022-2027, Asia Pacific is estimated to witness robust growth prospects.
Company Overview:
Kumesen, Zanpa, Masahiro Sake Brewery, Zuisen and Helios Distillery Co.,Ltd. are the five key players in the global Awamori market. These companies have shown consistent growth in revenue, larger volumes of sales and a prominent presence in terms of share in the global Awamori market in the past 5 years.
Kumesen manufactures and sells Awamori. The main product is "Kumejima's Kumesen Brown".
Higa Shuzo manufactures and sells Awamori. The main product is Ryukyu Awamori "Zanpa" series.
Segmentation Overview:
By type, Below 3 Years segment accounted for the largest share of market in 2021.
Application Overview:
By application, the 40 to 60 Years Old segment occupied the biggest share from 2017 to 2022.
The Awamori market report covers sufficient and comprehensive data on market introduction, segmentations, status and trends, opportunities and challenges, industry chain, competitive analysis, company profiles, and trade statistics, etc. It provides in-depth and all-scale analysis of each segment of types, applications, players, 5 major regions and sub-division of major countries, and sometimes end user, channel, technology, as well as other information individually tailored before order confirmation.
Meticulous research and analysis were conducted during the preparation process of the report. The qualitative and quantitative data were gained and verified through primary and secondary sources, which include but not limited to Magazines, Press Releases, Paid Databases, Maia Data Center, National Customs, Annual Reports, Public Databases, Expert interviews, etc. Besides, primary sources include extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs, and marketing executives, downstream distributors, as well as end-clients.
In this report, the historical period starts from 2018 to 2022, and the forecast period ranges from 2023 to 2028. The facts and data are demonstrated by tables, graphs, pie charts, and other pictorial representations, which enhances the effective visual representation and decision-making capabilities for business strategy.
Key Companies in the global Awamori market covered in Chapter 4:
Kikunoro Sake Brewery
Helios Distillery Co.,Ltd.
Zuisen
Masahiro Sake Brewery
Kumesen
Chuko Awamori Distillery Co.,LTD
Zanpa
Nakijin shuzo
Kin Shuzo
In Chapter 12 and Chapter 14.1, on the basis of types, the Awamori market from 2018 to 2028 is primarily split into:
Below 3 Years
3 Years
More Than 3 Years
In Chapter 13 and Chapter 14.2, on the basis of the Downstream Industry, the Awamori market from 2018 to 2028 covers:
Under 20 Years Old
20 to 40 Years Old
40 to 60 Years Old
Above 60 Years Old
Geographically, the detailed analysis of consumption, revenue, market share and growth rate, history and forecast (2018-2028) of the following regions are covered in Chapters 6, 7, 8, 9, 10, 11, 15:
North America (United States, Canada, Mexico)
Europe (Germany, United Kingdom, France, Italy, Spain)
Asia Pacific (China, Japan, South Korea, India, Southeast Asia)
South America (Brazil, Argentina)
Middle East & Africa (Saudi Arabia, UAE, South Africa)
Outline:
Chapter 1 begins with the Awamori market scope and definition, product segment introduction, global overall market size, as well as market dynamics scenarios such as opportunities, challenges, and industry development trends under inflation. It offers a high-level view of the current state of the Awamori market and its likely evolution in the short to mid-term and long term.
Chapter 2 provides Awamori industry chain analysis, covering raw materials analysis, cost structure, price estimate, and forecast, along with price-impacting factors, downstream channels, and major customers. It aims to help readers to grab insights into product upstream, midstream, and downstream fields.
Chapter 3 depicts Awamori industry competitive analysis regarding market concentration rate, saturation rate, feasibility analysis from new entrants, as well as substitute's status and trends. It indicates the developing space and prospects of the current industry.
Chapter 4 analyzes extensive company profiles, comprising company basic info, product or service profiles, and sales, price, value, gross, and gross margin 2018-2023. It incorporates the Awamori market ranking, benchmarks, and company business portfolio.
Chapter 5 presents trade statistics of import and export volume from 2018-2023, demonstrating domestic and international market comparisons in specific countries.
Chapters 6-10 highlight Awamori market status at the regional and country levels, including 5 major regions of North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. The region and country list in the sample is only for reference, and it can be adjusted as required.
Chapter 11 involves geographical market figures of sales, value, market share, and growth rate. Economic, social, environmental, technological, and political factors have been taken into consideration while assessing the growth of each specific region.
Chapters 12-13 evaluate the Awamori market based on different types and applications. It focuses on sales and value of 2018-2023 from both vertical and horizontal perspectives.
Chapters 14-15 elaborate on the Awamori market forecast data from 2023-2028, segmented by types and applications, regions, and major countries, helping readers to know future aspects and growth trends.
Chapter 16 ends with an elaboration of data sources and research methodology. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
2022
Awamori is an alcoholic beverage indigenous and unique to Okinawa, Japan.
Awamori is made from long grain indica rice, and is not a direct product of brewing but of distillation.
Market Opportunities
Overseas expansion provides a good opportunity for the Awamori industry to compensate for the slump at home. Awamori's exports continue to rise from 2017 to 2019. Japanese food culture and the popularity of Japanese restaurants around the world provided the basis for Awamori's exports. In mainland China, for example, Awamori not only promoted itself in China under the name "Ryukyu Hakushu", but also launched a 53degree original sake product in the Chinese market, allowing Awamori to take root among Chinese liquor lovers. Since then, the combination of Shochu and Awamori has made several appearances at the Shanghai Fair and ProWine China to further open up the Chinese market. As early as 2017, there were nearly 120,000 Japanese restaurants overseas, including about 40,000 in China, and countless Chinese consumers have become loyal consumers of Japanese sake through these restaurants. The close combination of Japanese restaurant culture and sake culture further fuels the development of Awamori sake in the restaurant channel. However, overseas markets continue to shrink due to Covid-19, with total exports of Awamori down 18% and the U.S. market down over 50%.
Market Risk
RTD, bubbly wine, beer and other categories are gradually replacing the traditional status of Japanese Shochu, Awamori and Sake, and the wide range of flavors in these products provides consumers with a variety of choices to meet the needs of different market segments. With the decline in population, the overall consumption of alcohol in Japan is declining year by year, and with the gradual replacement of the cocktail consumption scene, there is still room for an increase in per capita consumption comparison. With the rise of cocktails, lower alcohol, a variety of flavors and rich drinking scenarios are also gradually replacing traditional alcohol sales. While other alcoholic beverages are showing a downward trend, liqueurs are rising against the market, which is mainly based on the growth of pre-mixed cocktails RTD, sales accounted for about 60% of the proportion of liqueurs. According to Suntory's statistics, the sales volume of cocktails rose from 620,000 kiloliters in 2009 to 1.38 million kiloliters in 2019, with a CAGR of 8.2%, while the total consumption of alcohol grew at a CAGR of -0.4% over the same period, showing growth against the market. The economic environment is sluggish, and the aging population and unemployment rate are increasing, resulting in a slowdown in per capita consumption in Japan.
Region Overview:
From 2022-2027, Asia Pacific is estimated to witness robust growth prospects.
Company Overview:
Kumesen, Zanpa, Masahiro Sake Brewery, Zuisen and Helios Distillery Co.,Ltd. are the five key players in the global Awamori market. These companies have shown consistent growth in revenue, larger volumes of sales and a prominent presence in terms of share in the global Awamori market in the past 5 years.
Kumesen manufactures and sells Awamori. The main product is "Kumejima's Kumesen Brown".
Higa Shuzo manufactures and sells Awamori. The main product is Ryukyu Awamori "Zanpa" series.
Segmentation Overview:
By type, Below 3 Years segment accounted for the largest share of market in 2021.
Application Overview:
By application, the 40 to 60 Years Old segment occupied the biggest share from 2017 to 2022.
The Awamori market report covers sufficient and comprehensive data on market introduction, segmentations, status and trends, opportunities and challenges, industry chain, competitive analysis, company profiles, and trade statistics, etc. It provides in-depth and all-scale analysis of each segment of types, applications, players, 5 major regions and sub-division of major countries, and sometimes end user, channel, technology, as well as other information individually tailored before order confirmation.
Meticulous research and analysis were conducted during the preparation process of the report. The qualitative and quantitative data were gained and verified through primary and secondary sources, which include but not limited to Magazines, Press Releases, Paid Databases, Maia Data Center, National Customs, Annual Reports, Public Databases, Expert interviews, etc. Besides, primary sources include extensive interviews of key opinion leaders and industry experts such as experienced front-line staff, directors, CEOs, and marketing executives, downstream distributors, as well as end-clients.
In this report, the historical period starts from 2018 to 2022, and the forecast period ranges from 2023 to 2028. The facts and data are demonstrated by tables, graphs, pie charts, and other pictorial representations, which enhances the effective visual representation and decision-making capabilities for business strategy.
Key Companies in the global Awamori market covered in Chapter 4:
Kikunoro Sake Brewery
Helios Distillery Co.,Ltd.
Zuisen
Masahiro Sake Brewery
Kumesen
Chuko Awamori Distillery Co.,LTD
Zanpa
Nakijin shuzo
Kin Shuzo
In Chapter 12 and Chapter 14.1, on the basis of types, the Awamori market from 2018 to 2028 is primarily split into:
Below 3 Years
3 Years
More Than 3 Years
In Chapter 13 and Chapter 14.2, on the basis of the Downstream Industry, the Awamori market from 2018 to 2028 covers:
Under 20 Years Old
20 to 40 Years Old
40 to 60 Years Old
Above 60 Years Old
Geographically, the detailed analysis of consumption, revenue, market share and growth rate, history and forecast (2018-2028) of the following regions are covered in Chapters 6, 7, 8, 9, 10, 11, 15:
North America (United States, Canada, Mexico)
Europe (Germany, United Kingdom, France, Italy, Spain)
Asia Pacific (China, Japan, South Korea, India, Southeast Asia)
South America (Brazil, Argentina)
Middle East & Africa (Saudi Arabia, UAE, South Africa)
Outline:
Chapter 1 begins with the Awamori market scope and definition, product segment introduction, global overall market size, as well as market dynamics scenarios such as opportunities, challenges, and industry development trends under inflation. It offers a high-level view of the current state of the Awamori market and its likely evolution in the short to mid-term and long term.
Chapter 2 provides Awamori industry chain analysis, covering raw materials analysis, cost structure, price estimate, and forecast, along with price-impacting factors, downstream channels, and major customers. It aims to help readers to grab insights into product upstream, midstream, and downstream fields.
Chapter 3 depicts Awamori industry competitive analysis regarding market concentration rate, saturation rate, feasibility analysis from new entrants, as well as substitute's status and trends. It indicates the developing space and prospects of the current industry.
Chapter 4 analyzes extensive company profiles, comprising company basic info, product or service profiles, and sales, price, value, gross, and gross margin 2018-2023. It incorporates the Awamori market ranking, benchmarks, and company business portfolio.
Chapter 5 presents trade statistics of import and export volume from 2018-2023, demonstrating domestic and international market comparisons in specific countries.
Chapters 6-10 highlight Awamori market status at the regional and country levels, including 5 major regions of North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. The region and country list in the sample is only for reference, and it can be adjusted as required.
Chapter 11 involves geographical market figures of sales, value, market share, and growth rate. Economic, social, environmental, technological, and political factors have been taken into consideration while assessing the growth of each specific region.
Chapters 12-13 evaluate the Awamori market based on different types and applications. It focuses on sales and value of 2018-2023 from both vertical and horizontal perspectives.
Chapters 14-15 elaborate on the Awamori market forecast data from 2023-2028, segmented by types and applications, regions, and major countries, helping readers to know future aspects and growth trends.
Chapter 16 ends with an elaboration of data sources and research methodology. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Years considered for this report:
Historical Years:
2018-2022Base Year:
2022Estimated Year:
2023Forecast Period:
2023-2028Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
