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According to the latest research, the global Baby Cosmetics market size was valued at USD 16535.0 million in 2022 and is expected to expand at a CAGR of 6.37% during the forecast period, reaching USD 23953.0 million by 2028.
Baby Cosmetics refers to skin care, hair care and hygiene products specially designed for babies. They are a category of cosmetic products that focus on function rather than external decoration, with the aim of keeping infants and young children clean, comfortable and healthy. Common baby cosmetics include Baby Skin Care, Baby Hair Care, Baby Toiletries and others. This research report divides products into Supermarkets/Hypermarkets, Department Stores, Specialty Stores, and Drug Stores according to different sales channels.
Inflation rates generally fall
Affected by the COVID-19 epidemic, the inflation rate has generally declined. Inflation rates in the world’s major economies have fallen, and some economies have experienced deflation. Epidemics and their prevention and control have led to simultaneous reductions in supply and demand in various countries. However, the phenomenon of a general decline in the inflation rate shows that the negative impact on the demand of various countries is even greater. The global macroeconomic situation is usually manifested as insufficient aggregate demand.
Significant reduction in international trade
Affected by the COVID-19 epidemic, international trade has fallen sharply. Affected by Sino-US economic and trade frictions and trade conflicts between the United States and other countries, global international trade has shrunk in 2019. Affected by the new crown epidemic in 2020, international trade continues to shrink. According to United Nations data, in 2020, world merchandise trade fell by 7.4%, and global exports totaled US$17.6 trillion, a decrease of US$1.4 trillion from 2019. At the same time, data from UNCTAD, the United Nations specialized agency responsible for trade and development issues, show that in 2021, global merchandise trade has increased strongly by 22.4% compared with 2020. This strong growth will push the volume of world trade in goods about 15% higher than before the COVID-19 pandemic. However, the growth rate will gradually slow down during 2021.
The fragility of infant skin and the presence of diseases such as eczema
Compared with adults, the stratum corneum of the baby's skin is thinner and the skin barrier is more fragile. For infants, skin dryness, redness, itching and other problems are easily caused due to factors such as skin moisture loss and external environmental stimuli. For example, eczema, diaper rash, and contact dermatitis are common in infants of all ages. Of these, diaper rash is more common in infants aged 9 to 12 months. Eczema usually begins in infancy (3 months and older) or childhood.
For babies who already have dry, red, itchy skin, doctors often recommend that parents use products such as moisturizers, creams, and ointments to manage irritants such as dryness, inflammation, infection, or itching. Baby-specific emollients can treat dry skin by providing an oily film. This increases moisture in the upper layers of the baby's skin, restoring and providing a strong skin barrier to prevent the entry of environmental factors or triggers.
For babies who have not yet developed dry, red, itchy skin, it is common for parents to use products such as baby lotions, creams, ointments and gels to keep their skin hydrated. Parents usually do what they can to prevent babies from developing diseases such as eczema.
There are high brand barriers in the Baby Cosmetics industry
For Baby Cosmetics, brand is the embodiment of comprehensive strength. For example, Johnson & Johnson has entered China and other markets with its strong brand strength, and has occupied an important market share for many years. At the same time, Johnson & Johnson expanded publicity around the world, gradually established a complete distribution channel, and increased product sales. For enterprises, brand establishment requires long-term unremitting efforts in product quality control, corporate culture, marketing network, professional services, etc., which is an important barrier for the Baby Cosmetics industry.
For new entrants, it not only takes a long time to establish a company brand, but also the cost of establishing a brand is several times the cost of maintaining and consolidating the brand of the original enterprise. Therefore, the brand has become one of the main barriers restricting the entry of new entrants into the industry.
Region Overview:
In global comparison, a significant portion of the revenue was generated in Asia Pacific (36.16% in 2022).
Company Overview:
Johnson and Johnson is one of the major players operating in the Baby Cosmetics market, holding a share of 9.37% in 2023.
Johnson and Johnson
Johnson & Johnson is the world's most integrated and broad-based health care product manufacturer and service provider, providing a comprehensive range of products and services to the consumer, pharmaceutical, and medical device and diagnostic markets.
Unilever
Unilever is a British multinational consumer goods company, formed by the merger of the Dutch United Margarita and the British Lever Brothers, with headquarters in Rotterdam, the Netherlands and London, England. Its products include food, beverages, detergents and personal care products. Unilever's beauty and personal care brands include Dove, Rexona and Lifebuoy.
Segmentation Overview:
By type, Baby Skin Care segment accounted for the largest share of market in 2022.
Baby Skin Care
This category refers to cosmetics used on the face and skin of infants. Baby Skin Care includes a variety of face creams, body lotions, sunscreens and more.
Baby Hair Care
This category refers to cosmetic products for baby hair. Baby Hair Care includes baby shampoo and conditioner.
Baby Toiletries
This category refers to baby care products. Baby Toiletries include baby toothpaste, body wash, baby powder, and more.
Application Overview:
The market's largest segment by application is the segment Supermarkets/Hypermarkets, with a market share of 42.75% in 2022.
This report elaborates on the market size, market characteristics, and market growth of the Baby Cosmetics industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Baby Cosmetics. The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.
Key Points this Global Baby Cosmetics Market Report Include:
Market Size Estimates: Baby Cosmetics market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: Baby Cosmetics market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Baby Cosmetics market
Segment Market Analysis: Baby Cosmetics market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: Baby Cosmetics market situations and prospects in major and top regions and countries
Baby Cosmetics Market
Baby Cosmetics Industry Chain: Baby Cosmetics market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
Baby Cosmetics Industry News, Policies by regions
Baby Cosmetics Industry Porters Five Forces Analysis
Key players in the global Baby Cosmetics market are covered in Chapter 2:
Kimberly Clark Corp
Mann & SchrÖDer Gmbh
Johnson and Johnson
Procter & Gamble Co
Unilever
Shiseido
Bonpoint S.A.
Natura & Co
Beiersdorfs
GALDERMA
Himalaya Global Holdings Ltd.
KAO
In Chapter 6 and Chapter 9, on the basis of types, the Baby Cosmetics market from 2018 to 2028 is primarily split into:
Baby Skin Care
Baby Hair Care
Baby Toiletries
Others
In Chapter 7 and Chapter 10, on the basis of applications, the Baby Cosmetics market from 2018 to 2028 covers:
Supermarkets/Hypermarkets
Department Stores
Specialty Stores
Drug Stores
Others
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.
Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global Baby Cosmetics market size in terms of revenue, sales volume, and average price.
Chapter 2 analyzes the main companies in the Baby Cosmetics industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.
Chapter 3 is an analysis of the competitive environment of Baby Cosmetics market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.
Chapter 4 is an analysis of the Baby Cosmetics industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.
Chapter 5 focuses on Baby Cosmetics market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.
Chapters 6-8 have segmented the Baby Cosmetics market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.
Chapters 9-11 provide detailed Baby Cosmetics market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.
Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.
2022
Baby Cosmetics refers to skin care, hair care and hygiene products specially designed for babies. They are a category of cosmetic products that focus on function rather than external decoration, with the aim of keeping infants and young children clean, comfortable and healthy. Common baby cosmetics include Baby Skin Care, Baby Hair Care, Baby Toiletries and others. This research report divides products into Supermarkets/Hypermarkets, Department Stores, Specialty Stores, and Drug Stores according to different sales channels.
Inflation rates generally fall
Affected by the COVID-19 epidemic, the inflation rate has generally declined. Inflation rates in the world’s major economies have fallen, and some economies have experienced deflation. Epidemics and their prevention and control have led to simultaneous reductions in supply and demand in various countries. However, the phenomenon of a general decline in the inflation rate shows that the negative impact on the demand of various countries is even greater. The global macroeconomic situation is usually manifested as insufficient aggregate demand.
Significant reduction in international trade
Affected by the COVID-19 epidemic, international trade has fallen sharply. Affected by Sino-US economic and trade frictions and trade conflicts between the United States and other countries, global international trade has shrunk in 2019. Affected by the new crown epidemic in 2020, international trade continues to shrink. According to United Nations data, in 2020, world merchandise trade fell by 7.4%, and global exports totaled US$17.6 trillion, a decrease of US$1.4 trillion from 2019. At the same time, data from UNCTAD, the United Nations specialized agency responsible for trade and development issues, show that in 2021, global merchandise trade has increased strongly by 22.4% compared with 2020. This strong growth will push the volume of world trade in goods about 15% higher than before the COVID-19 pandemic. However, the growth rate will gradually slow down during 2021.
The fragility of infant skin and the presence of diseases such as eczema
Compared with adults, the stratum corneum of the baby's skin is thinner and the skin barrier is more fragile. For infants, skin dryness, redness, itching and other problems are easily caused due to factors such as skin moisture loss and external environmental stimuli. For example, eczema, diaper rash, and contact dermatitis are common in infants of all ages. Of these, diaper rash is more common in infants aged 9 to 12 months. Eczema usually begins in infancy (3 months and older) or childhood.
For babies who already have dry, red, itchy skin, doctors often recommend that parents use products such as moisturizers, creams, and ointments to manage irritants such as dryness, inflammation, infection, or itching. Baby-specific emollients can treat dry skin by providing an oily film. This increases moisture in the upper layers of the baby's skin, restoring and providing a strong skin barrier to prevent the entry of environmental factors or triggers.
For babies who have not yet developed dry, red, itchy skin, it is common for parents to use products such as baby lotions, creams, ointments and gels to keep their skin hydrated. Parents usually do what they can to prevent babies from developing diseases such as eczema.
There are high brand barriers in the Baby Cosmetics industry
For Baby Cosmetics, brand is the embodiment of comprehensive strength. For example, Johnson & Johnson has entered China and other markets with its strong brand strength, and has occupied an important market share for many years. At the same time, Johnson & Johnson expanded publicity around the world, gradually established a complete distribution channel, and increased product sales. For enterprises, brand establishment requires long-term unremitting efforts in product quality control, corporate culture, marketing network, professional services, etc., which is an important barrier for the Baby Cosmetics industry.
For new entrants, it not only takes a long time to establish a company brand, but also the cost of establishing a brand is several times the cost of maintaining and consolidating the brand of the original enterprise. Therefore, the brand has become one of the main barriers restricting the entry of new entrants into the industry.
Region Overview:
In global comparison, a significant portion of the revenue was generated in Asia Pacific (36.16% in 2022).
Company Overview:
Johnson and Johnson is one of the major players operating in the Baby Cosmetics market, holding a share of 9.37% in 2023.
Johnson and Johnson
Johnson & Johnson is the world's most integrated and broad-based health care product manufacturer and service provider, providing a comprehensive range of products and services to the consumer, pharmaceutical, and medical device and diagnostic markets.
Unilever
Unilever is a British multinational consumer goods company, formed by the merger of the Dutch United Margarita and the British Lever Brothers, with headquarters in Rotterdam, the Netherlands and London, England. Its products include food, beverages, detergents and personal care products. Unilever's beauty and personal care brands include Dove, Rexona and Lifebuoy.
Segmentation Overview:
By type, Baby Skin Care segment accounted for the largest share of market in 2022.
Baby Skin Care
This category refers to cosmetics used on the face and skin of infants. Baby Skin Care includes a variety of face creams, body lotions, sunscreens and more.
Baby Hair Care
This category refers to cosmetic products for baby hair. Baby Hair Care includes baby shampoo and conditioner.
Baby Toiletries
This category refers to baby care products. Baby Toiletries include baby toothpaste, body wash, baby powder, and more.
Application Overview:
The market's largest segment by application is the segment Supermarkets/Hypermarkets, with a market share of 42.75% in 2022.
This report elaborates on the market size, market characteristics, and market growth of the Baby Cosmetics industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Baby Cosmetics. The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.
Key Points this Global Baby Cosmetics Market Report Include:
Market Size Estimates: Baby Cosmetics market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: Baby Cosmetics market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Baby Cosmetics market
Segment Market Analysis: Baby Cosmetics market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: Baby Cosmetics market situations and prospects in major and top regions and countries
Baby Cosmetics Market
Competitive Landscape
and Major Players: Analysis of 10-15 leading market players, sales, price, revenue, gross, gross margin, product/service profile and recent development/updates, etc.Baby Cosmetics Industry Chain: Baby Cosmetics market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
Baby Cosmetics Industry News, Policies by regions
Baby Cosmetics Industry Porters Five Forces Analysis
Key players in the global Baby Cosmetics market are covered in Chapter 2:
Kimberly Clark Corp
Mann & SchrÖDer Gmbh
Johnson and Johnson
Procter & Gamble Co
Unilever
Shiseido
Bonpoint S.A.
Natura & Co
Beiersdorfs
GALDERMA
Himalaya Global Holdings Ltd.
KAO
In Chapter 6 and Chapter 9, on the basis of types, the Baby Cosmetics market from 2018 to 2028 is primarily split into:
Baby Skin Care
Baby Hair Care
Baby Toiletries
Others
In Chapter 7 and Chapter 10, on the basis of applications, the Baby Cosmetics market from 2018 to 2028 covers:
Supermarkets/Hypermarkets
Department Stores
Specialty Stores
Drug Stores
Others
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.
Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global Baby Cosmetics market size in terms of revenue, sales volume, and average price.
Chapter 2 analyzes the main companies in the Baby Cosmetics industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.
Chapter 3 is an analysis of the competitive environment of Baby Cosmetics market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.
Chapter 4 is an analysis of the Baby Cosmetics industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.
Chapter 5 focuses on Baby Cosmetics market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.
Chapters 6-8 have segmented the Baby Cosmetics market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.
Chapters 9-11 provide detailed Baby Cosmetics market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.
Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.
Years considered for this report:
Historical Years:
2018-2022Base Year:
2022Estimated Year:
2023Forecast Period:
2023-2028Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
