Global Baby Toys Market Professional Survey by Types, Applications, and Players, with Regional Growth Rate Analysis and Development Situation, from 2023 to 2028

SKU ID : 24360750

No. of pages : 111

Publishing Date : 07 April 2025

According to the latest research, the global Baby Toys market size was valued at USD 4024.99 million in 2022 and is expected to expand at a CAGR of 4.92% during the forecast period, reaching USD 5369.9 million by 2028.

A toy is an item that is used in play, especially one designed for such use. Playing with toys can be an enjoyable means of training young children for life in society. Different materials like wood, clay, paper, and plastic are used to make toys.

Early Education Center
The Early Education Center is the abbreviation of the Early Childhood Education Service Center.
"Early Education Center" is not to teach children, mainly to tell their parents and family members in life, how to give baby care, while the brain's intellectual potential development, training children's good habits and children's personality training, etc. The guidance and help to make his mind and body develop better. One of them is the development of brain intelligence potential through the efficient use of baby toys.

Postpartum Care Center
Provide the most professional baby care while caring for the mother. Use baby toys to realize the early intellectual development of your baby.

Emerging countries
For example, China, India, Southeast Asia, have large population in the world, with the progress of economy, Development of Industrial baby toys downstream application industries, the demand for baby toys has also expanded, the market of baby toys has great market potential in those Regions.

Production technology improvement and product upgrade
With the improvement of science and technology, the production technology of baby toys is also constantly improving. The development of a wider range of applications, higher product performance and more affordable products will be one of the growth opportunities in this market in the future.

Region Overview:
In global comparison, a significant portion of the revenue was generated in North America (32.32% in 2022).

Company Overview:
Hasbro is one of the major players operating in the Baby Toys market, holding a share of 3.36% in 2023.

Hasbro
Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. The company’s U.S. and Canada segment markets and sells action figures, arts and crafts, and creative play products; electronic toys and related electronic interactive products; fashion and other dolls, infant products, play sets, preschool toys, plush products, and sports action blasters and accessories; and vehicles and toy-related specialty products, as well as traditional board games, and trading card and role-playing games primarily in the United States and Canada.

TAKARA TOMY
TOMY Company, Ltd. plans, manufactures, and sells toys, general merchandise, card games, baby care products, etc. for infants, preschoolers, children, and adults. The company offers dolls, plastic train and rail sets, spinning tops, amusement machines, stuffed toys, and detailed replica products, as well as die-cast Japanese miniature car, robot, and house dolls toy series products. It also provides baby bottles, dishes, and strollers supporting child-rearing products; and licenses miscellaneous goods, and clothing and accessories.

Segmentation Overview:
By type, Dolls and Accessories segment accounted for the largest share of market in 2022.

Application Overview:
By application, the 7-12 Months segment occupied the biggest share from 2018 to 2022.

This report elaborates on the market size, market characteristics, and market growth of the Baby Toys industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Baby Toys. The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.

Key Points this Global Baby Toys Market Report Include:
Market Size Estimates: Baby Toys market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: Baby Toys market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Baby Toys market
Segment Market Analysis: Baby Toys market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: Baby Toys market situations and prospects in major and top regions and countries
Baby Toys Market

Competitive Landscape

and Major Players: Analysis of 10-15 leading market players, sales, price, revenue, gross, gross margin, product/service profile and recent development/updates, etc.
Baby Toys Industry Chain: Baby Toys market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
Baby Toys Industry News, Policies by regions
Baby Toys Industry Porters Five Forces Analysis

Key players in the global Baby Toys market are covered in Chapter 2:
Melissa & Doug
Hasbro
TOLLYJOY
Hape Wooden Toys
Mattel
TAKARA TOMY
Leapfrog
Disney
MeeMee
Bandai Namco
Little Tikes
Chicco

In Chapter 6 and Chapter 9, on the basis of types, the Baby Toys market from 2018 to 2028 is primarily split into:
Bath
Push & Pull
Electronic Learning
Dolls and Accessories
Baby Gyms and Playmats

In Chapter 7 and Chapter 10, on the basis of applications, the Baby Toys market from 2018 to 2028 covers:
0-3 Months
4-6 Months
7-12 Months

Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others

In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.

Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:

Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global Baby Toys market size in terms of revenue, sales volume, and average price.

Chapter 2 analyzes the main companies in the Baby Toys industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.

Chapter 3 is an analysis of the competitive environment of Baby Toys market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.

Chapter 4 is an analysis of the Baby Toys industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.

Chapter 5 focuses on Baby Toys market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.

Chapters 6-8 have segmented the Baby Toys market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.

Chapters 9-11 provide detailed Baby Toys market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.

Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.

Years considered for this report:


Historical Years:

2018-2022

Base Year:

2022

Estimated Year:

2023

Forecast Period:

2023-2028

Frequently Asked Questions



This market study covers the global and regional market with an in-depth analysis of the overall growth prospects...
  • By product type
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