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According to the latest research, the global Custom Clothing (Made to Measure) market size was valued at USD 50032.59 million in 2022 and is expected to expand at a CAGR of 9.19% during the forecast period, reaching USD 84788.48 million by 2028.
The fashion industry is witnessing a shift toward wearing customized clothing. Custom Clothing, or Made to Measure typically refers to custom clothing that is cut and sewn using a standard-sized base pattern. Coat, Skirt, Pants, and Shirt are some common garments made to measure. The fit of a made-to-measure garment is expected to be superior to that of a ready-to-wear garment because made-to-measure garments are constructed to fit each customer individually based on a few body measurements to customize the pre-existing pattern. Made-to-measure garments always involve some form of standardization in the pattern and manufacturing, whereas bespoke tailoring is entirely made from scratch based on a customer's specifications with far more attention to minute fit details and using multiple fittings during the construction process. All else being equal, a made-to-measure garment will be more expensive than a ready-to-wear garment but cheaper than a bespoke one. "Custom made" most often refers to MTM.
Marketing channel sales will be affected differently
The distribution channel segment is divided into offline and online, the offline segment is dominating the market currently, and due to emergence of COVID-19, the online market witnessed a significant growth in 2020. The COVID-19 Outbreak has led to a decline in offline passenger flow, and the advantages of e-commerce companies have become prominent. During the epidemic prevention and control period, some Custom Clothing (Made to Measure) enterprises did not carry out internet marketing and promotion for their business, so they encountered great resistance in undertaking business. For enterprises that fail to make good use of network promotion means, there is almost no market development during the epidemic period, and the original offline market development plan is disrupted, and the epidemic will face fierce market homogenization competition, which is expected to have a great impact on the company's business throughout the year.
Upstream and downstream interactions will lead to disruption of business
The epidemic will have a short-term impact on Custom Clothing (Made to Measure) industry, but it is relatively limited. Due to the impact of the epidemic, the production of raw materials and equipment procurement and transportation supply are difficult to be in place, and upstream enterprises affect the work schedule of downstream enterprises. Equipment manufacturing and product manufacturing enterprises in Custom Clothing (Made to Measure) industry are affected to different degrees, and the production and delivery work may be delayed to some extent. Meanwhile, if it fails to meet the customer's delivery time requirements according to the contract, it may lead to the customer looking for another enterprise and lose business.
Increasing consumer demand
Increasing consumer demand for Made to Measure is driving the market growth. The primary benefits to the customer of made-to-measure clothing are that the garments will be well-fitted to the customer's body and the customer may have the opportunity to customize the fabric and detailing. Unlike bespoke garments, which traditionally involves hand sewing, made-to-measure manufacturers use both machine- and hand-sewing. Made-to-measure also requires fewer fittings than bespoke, resulting in a shorter wait between customer measurement and garment delivery.
Fierce competition
There are a large number of Custom Clothing (Made to Measure) suppliers around the world with roughly the same level of competitiveness and competitive advantage. And many suppliers have rich experience in the field of Custom Clothing (Made to Measure) and have a strong brand image, which will raise the barriers to entry for the industry and limit the number of new entrants. Moreover, the presence of numerous players that offers Custom Clothing (Made to Measure) at lower prices to attract price-sensitive customers poses a significant threat to the market. Despite steady sales, the market for Custom Clothing (Made to Measure) has failed to achieve its full potential owing to competitive pricing strategies applied by regional players. This has posed a challenge to revenue growth which in turn is negatively impacting the market.
Evolving made-to-measure technology
Evolving made-to-measure technology will offer immense growth opportunities for Custom Clothing (Made to Measure) market. By disrupting the standard sizing system, utilizing advanced technology and eliminating overstock, made-to-measure brands are positioned not just to survive in the short term, but also to pave the path for the future of fashion. Some businesses, such as Zozo and Red Thread, use mobile technology to acquire a 3-D body scan for an accurately-sized garment, while others like Olivia Rose The Label hand-make their pieces, taking individual measurements and aesthetics into account. Suit Kits's made-to-measure service is powered by the 3-D imaging technology on its website, which allows customers to see themselves in the suits in real time. Eshakti FX, which allows the customer to see neckline, sleeve and length options of a garment morph right before their eyes online.
Region Overview:
In 2022, the share of the Custom Clothing (Made to Measure) market in Europe stood at 38.91%.
Company Overview:
The top three companies are Tom James Company, Indochino, Brioni with the revenue market share of 1.17%, 0.36%, 0.32% in 2022.
Tom James Company
Since 1966, the Tom James Company has been making custom clothing for busy professionals. As the largest custom clothing manufacturer in the world, Tom James's clothiers work with you to build a wardrobe for the office, the weekend and any special occassion in your life.
Indochino
INDOCHINO is a custom apparel retailer that offers accessibly priced made-to-measure, personalized suiting, casual wear and outerwear. Originally founded as an online retailer in 2007, INDOCHINO has opened 79 showrooms in Canada and the United States. In 2019, INDOCHINO announced that it was expanding internationally and launching its online operations in Australia. After the expansion in Australia, INDOCHINO launched a celebratory kangaroo lining for the jacket interior as a customization option.
Segmentation Overview:
Among different product types, Coat segment is anticipated to contribute the largest market share in 2027.
Application Overview:
By application, the Men segment occupied the biggest share from 2017 to 2022.
This report elaborates on the market size, market characteristics, and market growth of the Custom Clothing (Made to Measure) industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Custom Clothing (Made to Measure). The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.
Key Points this Global Custom Clothing (Made to Measure) Market Report Include:
Market Size Estimates: Custom Clothing (Made to Measure) market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: Custom Clothing (Made to Measure) market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Custom Clothing (Made to Measure) market
Segment Market Analysis: Custom Clothing (Made to Measure) market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: Custom Clothing (Made to Measure) market situations and prospects in major and top regions and countries
Custom Clothing (Made to Measure) Market
Custom Clothing (Made to Measure) Industry Chain: Custom Clothing (Made to Measure) market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
Custom Clothing (Made to Measure) Industry News, Policies by regions
Custom Clothing (Made to Measure) Industry Porters Five Forces Analysis
Key players in the global Custom Clothing (Made to Measure) market are covered in Chapter 2:
Measure&Made
L and K Tailor
Spier&Mackay
Kutesmart
Proper Cloth
Ermenegildo Zegna NV
Sene
Kiton
Apposta
Brioni
MTailor
Stefano Ricci
J.Hilburn
Indochino
Black Lapel
eShakti
Balodana
Sumissura
Tom James Company
In Chapter 6 and Chapter 9, on the basis of types, the Custom Clothing (Made to Measure) market from 2018 to 2028 is primarily split into:
Coat
Skirt
Pants
Shirt
In Chapter 7 and Chapter 10, on the basis of applications, the Custom Clothing (Made to Measure) market from 2018 to 2028 covers:
Men
Women
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.
Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global Custom Clothing (Made to Measure) market size in terms of revenue, sales volume, and average price.
Chapter 2 analyzes the main companies in the Custom Clothing (Made to Measure) industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.
Chapter 3 is an analysis of the competitive environment of Custom Clothing (Made to Measure) market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.
Chapter 4 is an analysis of the Custom Clothing (Made to Measure) industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.
Chapter 5 focuses on Custom Clothing (Made to Measure) market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.
Chapters 6-8 have segmented the Custom Clothing (Made to Measure) market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.
Chapters 9-11 provide detailed Custom Clothing (Made to Measure) market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.
Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.
The fashion industry is witnessing a shift toward wearing customized clothing. Custom Clothing, or Made to Measure typically refers to custom clothing that is cut and sewn using a standard-sized base pattern. Coat, Skirt, Pants, and Shirt are some common garments made to measure. The fit of a made-to-measure garment is expected to be superior to that of a ready-to-wear garment because made-to-measure garments are constructed to fit each customer individually based on a few body measurements to customize the pre-existing pattern. Made-to-measure garments always involve some form of standardization in the pattern and manufacturing, whereas bespoke tailoring is entirely made from scratch based on a customer's specifications with far more attention to minute fit details and using multiple fittings during the construction process. All else being equal, a made-to-measure garment will be more expensive than a ready-to-wear garment but cheaper than a bespoke one. "Custom made" most often refers to MTM.
Marketing channel sales will be affected differently
The distribution channel segment is divided into offline and online, the offline segment is dominating the market currently, and due to emergence of COVID-19, the online market witnessed a significant growth in 2020. The COVID-19 Outbreak has led to a decline in offline passenger flow, and the advantages of e-commerce companies have become prominent. During the epidemic prevention and control period, some Custom Clothing (Made to Measure) enterprises did not carry out internet marketing and promotion for their business, so they encountered great resistance in undertaking business. For enterprises that fail to make good use of network promotion means, there is almost no market development during the epidemic period, and the original offline market development plan is disrupted, and the epidemic will face fierce market homogenization competition, which is expected to have a great impact on the company's business throughout the year.
Upstream and downstream interactions will lead to disruption of business
The epidemic will have a short-term impact on Custom Clothing (Made to Measure) industry, but it is relatively limited. Due to the impact of the epidemic, the production of raw materials and equipment procurement and transportation supply are difficult to be in place, and upstream enterprises affect the work schedule of downstream enterprises. Equipment manufacturing and product manufacturing enterprises in Custom Clothing (Made to Measure) industry are affected to different degrees, and the production and delivery work may be delayed to some extent. Meanwhile, if it fails to meet the customer's delivery time requirements according to the contract, it may lead to the customer looking for another enterprise and lose business.
Increasing consumer demand
Increasing consumer demand for Made to Measure is driving the market growth. The primary benefits to the customer of made-to-measure clothing are that the garments will be well-fitted to the customer's body and the customer may have the opportunity to customize the fabric and detailing. Unlike bespoke garments, which traditionally involves hand sewing, made-to-measure manufacturers use both machine- and hand-sewing. Made-to-measure also requires fewer fittings than bespoke, resulting in a shorter wait between customer measurement and garment delivery.
Fierce competition
There are a large number of Custom Clothing (Made to Measure) suppliers around the world with roughly the same level of competitiveness and competitive advantage. And many suppliers have rich experience in the field of Custom Clothing (Made to Measure) and have a strong brand image, which will raise the barriers to entry for the industry and limit the number of new entrants. Moreover, the presence of numerous players that offers Custom Clothing (Made to Measure) at lower prices to attract price-sensitive customers poses a significant threat to the market. Despite steady sales, the market for Custom Clothing (Made to Measure) has failed to achieve its full potential owing to competitive pricing strategies applied by regional players. This has posed a challenge to revenue growth which in turn is negatively impacting the market.
Evolving made-to-measure technology
Evolving made-to-measure technology will offer immense growth opportunities for Custom Clothing (Made to Measure) market. By disrupting the standard sizing system, utilizing advanced technology and eliminating overstock, made-to-measure brands are positioned not just to survive in the short term, but also to pave the path for the future of fashion. Some businesses, such as Zozo and Red Thread, use mobile technology to acquire a 3-D body scan for an accurately-sized garment, while others like Olivia Rose The Label hand-make their pieces, taking individual measurements and aesthetics into account. Suit Kits's made-to-measure service is powered by the 3-D imaging technology on its website, which allows customers to see themselves in the suits in real time. Eshakti FX, which allows the customer to see neckline, sleeve and length options of a garment morph right before their eyes online.
Region Overview:
In 2022, the share of the Custom Clothing (Made to Measure) market in Europe stood at 38.91%.
Company Overview:
The top three companies are Tom James Company, Indochino, Brioni with the revenue market share of 1.17%, 0.36%, 0.32% in 2022.
Tom James Company
Since 1966, the Tom James Company has been making custom clothing for busy professionals. As the largest custom clothing manufacturer in the world, Tom James's clothiers work with you to build a wardrobe for the office, the weekend and any special occassion in your life.
Indochino
INDOCHINO is a custom apparel retailer that offers accessibly priced made-to-measure, personalized suiting, casual wear and outerwear. Originally founded as an online retailer in 2007, INDOCHINO has opened 79 showrooms in Canada and the United States. In 2019, INDOCHINO announced that it was expanding internationally and launching its online operations in Australia. After the expansion in Australia, INDOCHINO launched a celebratory kangaroo lining for the jacket interior as a customization option.
Segmentation Overview:
Among different product types, Coat segment is anticipated to contribute the largest market share in 2027.
Application Overview:
By application, the Men segment occupied the biggest share from 2017 to 2022.
This report elaborates on the market size, market characteristics, and market growth of the Custom Clothing (Made to Measure) industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Custom Clothing (Made to Measure). The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.
Key Points this Global Custom Clothing (Made to Measure) Market Report Include:
Market Size Estimates: Custom Clothing (Made to Measure) market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: Custom Clothing (Made to Measure) market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Custom Clothing (Made to Measure) market
Segment Market Analysis: Custom Clothing (Made to Measure) market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: Custom Clothing (Made to Measure) market situations and prospects in major and top regions and countries
Custom Clothing (Made to Measure) Market
Competitive Landscape
and Major Players: Analysis of 10-15 leading market players, sales, price, revenue, gross, gross margin, product/service profile and recent development/updates, etc.Custom Clothing (Made to Measure) Industry Chain: Custom Clothing (Made to Measure) market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
Custom Clothing (Made to Measure) Industry News, Policies by regions
Custom Clothing (Made to Measure) Industry Porters Five Forces Analysis
Key players in the global Custom Clothing (Made to Measure) market are covered in Chapter 2:
Measure&Made
L and K Tailor
Spier&Mackay
Kutesmart
Proper Cloth
Ermenegildo Zegna NV
Sene
Kiton
Apposta
Brioni
MTailor
Stefano Ricci
J.Hilburn
Indochino
Black Lapel
eShakti
Balodana
Sumissura
Tom James Company
In Chapter 6 and Chapter 9, on the basis of types, the Custom Clothing (Made to Measure) market from 2018 to 2028 is primarily split into:
Coat
Skirt
Pants
Shirt
In Chapter 7 and Chapter 10, on the basis of applications, the Custom Clothing (Made to Measure) market from 2018 to 2028 covers:
Men
Women
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.
Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global Custom Clothing (Made to Measure) market size in terms of revenue, sales volume, and average price.
Chapter 2 analyzes the main companies in the Custom Clothing (Made to Measure) industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.
Chapter 3 is an analysis of the competitive environment of Custom Clothing (Made to Measure) market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.
Chapter 4 is an analysis of the Custom Clothing (Made to Measure) industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.
Chapter 5 focuses on Custom Clothing (Made to Measure) market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.
Chapters 6-8 have segmented the Custom Clothing (Made to Measure) market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.
Chapters 9-11 provide detailed Custom Clothing (Made to Measure) market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.
Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.
Years considered for this report:
Historical Years:
2018-2022Base Year:
2022Estimated Year:
2023Forecast Period:
2023-2028Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
