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According to the latest research, the global Digital Watermark Technology market size was valued at USD 47.02 million in 2022 and is expected to expand at a CAGR of 8.45% during the forecast period, reaching USD 76.5 million by 2028.
Digital watermarking is a technology in which identification information is embedded into the data carrier in ways that cannot be easily noticed, and in which the data usage will not be affected. This technology often protects the copyright of multimedia data and protects databases and text files. Digital watermark technology helps identifies information embedded into data carrier, it includes copyright protection information in digital watermarks making it possible to protect the rights of the author. It protects the copyright multimedia databases and also helps in broadcast monitoring, video authentication, ID card security, etc. This technology can be used for visible, invisible, public, fragile watermarks and traces copyright infringement on various social media platforms, maintaining the original data's genuineness.
Market Drivers
Digital watermarking is the process by which identifying data is woven into media content such as images, printed materials, movies, music, or TV programming, giving those objects a unique, digital identity that can be used for a variety of valuable applications. Imperceptible to the human senses yet easily recognized by special software detectors, a digital watermark remains constant even through recording, manipulation and editing, compression and decompression, encryption, decryption, and broadcast – without affecting the quality of the content. Digital watermarks can add value for different legitimate uses while increasing barriers to pirates. The benefits depend on the particular digital good and the associated and differentiated needs, burdens, and benefits for their creators, distributors, and recipients. For many business applications, there is great value in being able to reconstruct relevant events. In accounting, the resulting timeline is called an audit trail. For digital content, digital watermarks can be used to indicate recipients or modifiers without the administrative burden of keeping the associated information and links separate from the digital content itself. Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and enable rights management policy while enabling innovative new content distribution and usage models.
Digital watermarking is being used in many fields for security, such as in broadcasting, forensic tracking, Internet monitoring, authentication, copy protection, copyright transfer, and e-commerce applications. Digital watermarking can enable content identification, forensic tracking and copyright communication on a broad scale and can provide a range of solutions for identifying, securing, managing and tracking digital images, audio, video, and printed materials. In fact, digital watermarking technology has already been adopted by many photographers, movie studios, record labels, television broadcasters, and corporate enterprises. These industries use digital watermarking to identify, protect and manage the rights to their content as they embrace innovative distribution or business models and provide consumers with new entertainment experiences, enhanced convenience, and greater portability of their media content.
Digital watermarks are broadly deployed in the market, supporting various applications. The technology helps Movie and TV studios and music labels deter piracy of movies, music and TV and DVDs used in the Academy Award Screener program. It is also used to secure the distribution of digital cinema content as well as early release and 4K/UHD content in broadcast and pay TV distribution. In medical applications, to guarantee secure transfer of patient data, medical images, and reports, digital watermarking can embed a watermark signal/image into the host data for copyright protection and authenticity.
Region Overview:
From 2022-2027, Europe is estimated to witness robust growth prospects.
Company Overview:
Digimarc is one of the major players operating in the Digital Watermark Technology market, holding a share of 6.24% in 2022.
Digimarc is a global leader in product digitization, providing unique identities and cloud-based solutions that collaborate with applications and machines to deliver business value. Digimarc products are created for multiple industries such as apparel, consumer packaged goods, health and beauty, and automotive.
Verimatrix is a company founded in 1999 which specializes in content security for digital television services around the globe, providing pay television service protection technology and secure VOIP. It provides software and IP-based security through its Verimatrix Video Content Authority System (VCAS), which is most commonly used by IPTV operators.
Segmentation Overview:
Among different product types, Invisible Digital Watermark segment is anticipated to contribute the largest market share in 2027.
Application Overview:
By application, the Broadcasting and Television Industry segment occupied the biggest share from 2017 to 2022.
This report elaborates on the market size, market characteristics, and market growth of the Digital Watermark Technology industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Digital Watermark Technology. The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.
Key Points this Global Digital Watermark Technology Market Report Include:
Market Size Estimates: Digital Watermark Technology market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: Digital Watermark Technology market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Digital Watermark Technology market
Segment Market Analysis: Digital Watermark Technology market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: Digital Watermark Technology market situations and prospects in major and top regions and countries
Digital Watermark Technology Market
Digital Watermark Technology Industry Chain: Digital Watermark Technology market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
Digital Watermark Technology Industry News, Policies by regions
Digital Watermark Technology Industry Porters Five Forces Analysis
Key players in the global Digital Watermark Technology market are covered in Chapter 2:
Hanbang Gaoke
Digimarc
MarkAny
IMATAG
Beijing Novel-SuperTV Technology Co., Ltd.
Verimatrix
China Television Information Technology(Beijing) Co., Ltd.
Irdeto
Nanjing Shijinzhi Electronics Technology Development Co., Ltd.
ContentArmor
Media Science International
In Chapter 6 and Chapter 9, on the basis of types, the Digital Watermark Technology market from 2018 to 2028 is primarily split into:
Visible Digital Watermark
Invisible Digital Watermark
In Chapter 7 and Chapter 10, on the basis of applications, the Digital Watermark Technology market from 2018 to 2028 covers:
Packaging Industry
Broadcasting and Television Industry
Others
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.
Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global Digital Watermark Technology market size in terms of revenue, sales volume, and average price.
Chapter 2 analyzes the main companies in the Digital Watermark Technology industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.
Chapter 3 is an analysis of the competitive environment of Digital Watermark Technology market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.
Chapter 4 is an analysis of the Digital Watermark Technology industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.
Chapter 5 focuses on Digital Watermark Technology market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.
Chapters 6-8 have segmented the Digital Watermark Technology market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.
Chapters 9-11 provide detailed Digital Watermark Technology market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.
Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.
Digital watermarking is a technology in which identification information is embedded into the data carrier in ways that cannot be easily noticed, and in which the data usage will not be affected. This technology often protects the copyright of multimedia data and protects databases and text files. Digital watermark technology helps identifies information embedded into data carrier, it includes copyright protection information in digital watermarks making it possible to protect the rights of the author. It protects the copyright multimedia databases and also helps in broadcast monitoring, video authentication, ID card security, etc. This technology can be used for visible, invisible, public, fragile watermarks and traces copyright infringement on various social media platforms, maintaining the original data's genuineness.
Market Drivers
Digital watermarking is the process by which identifying data is woven into media content such as images, printed materials, movies, music, or TV programming, giving those objects a unique, digital identity that can be used for a variety of valuable applications. Imperceptible to the human senses yet easily recognized by special software detectors, a digital watermark remains constant even through recording, manipulation and editing, compression and decompression, encryption, decryption, and broadcast – without affecting the quality of the content. Digital watermarks can add value for different legitimate uses while increasing barriers to pirates. The benefits depend on the particular digital good and the associated and differentiated needs, burdens, and benefits for their creators, distributors, and recipients. For many business applications, there is great value in being able to reconstruct relevant events. In accounting, the resulting timeline is called an audit trail. For digital content, digital watermarks can be used to indicate recipients or modifiers without the administrative burden of keeping the associated information and links separate from the digital content itself. Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and enable rights management policy while enabling innovative new content distribution and usage models.
Digital watermarking is being used in many fields for security, such as in broadcasting, forensic tracking, Internet monitoring, authentication, copy protection, copyright transfer, and e-commerce applications. Digital watermarking can enable content identification, forensic tracking and copyright communication on a broad scale and can provide a range of solutions for identifying, securing, managing and tracking digital images, audio, video, and printed materials. In fact, digital watermarking technology has already been adopted by many photographers, movie studios, record labels, television broadcasters, and corporate enterprises. These industries use digital watermarking to identify, protect and manage the rights to their content as they embrace innovative distribution or business models and provide consumers with new entertainment experiences, enhanced convenience, and greater portability of their media content.
Digital watermarks are broadly deployed in the market, supporting various applications. The technology helps Movie and TV studios and music labels deter piracy of movies, music and TV and DVDs used in the Academy Award Screener program. It is also used to secure the distribution of digital cinema content as well as early release and 4K/UHD content in broadcast and pay TV distribution. In medical applications, to guarantee secure transfer of patient data, medical images, and reports, digital watermarking can embed a watermark signal/image into the host data for copyright protection and authenticity.
Region Overview:
From 2022-2027, Europe is estimated to witness robust growth prospects.
Company Overview:
Digimarc is one of the major players operating in the Digital Watermark Technology market, holding a share of 6.24% in 2022.
Digimarc is a global leader in product digitization, providing unique identities and cloud-based solutions that collaborate with applications and machines to deliver business value. Digimarc products are created for multiple industries such as apparel, consumer packaged goods, health and beauty, and automotive.
Verimatrix is a company founded in 1999 which specializes in content security for digital television services around the globe, providing pay television service protection technology and secure VOIP. It provides software and IP-based security through its Verimatrix Video Content Authority System (VCAS), which is most commonly used by IPTV operators.
Segmentation Overview:
Among different product types, Invisible Digital Watermark segment is anticipated to contribute the largest market share in 2027.
Application Overview:
By application, the Broadcasting and Television Industry segment occupied the biggest share from 2017 to 2022.
This report elaborates on the market size, market characteristics, and market growth of the Digital Watermark Technology industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Digital Watermark Technology. The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.
Key Points this Global Digital Watermark Technology Market Report Include:
Market Size Estimates: Digital Watermark Technology market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: Digital Watermark Technology market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Digital Watermark Technology market
Segment Market Analysis: Digital Watermark Technology market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: Digital Watermark Technology market situations and prospects in major and top regions and countries
Digital Watermark Technology Market
Competitive Landscape
and Major Players: Analysis of 10-15 leading market players, sales, price, revenue, gross, gross margin, product/service profile and recent development/updates, etc.Digital Watermark Technology Industry Chain: Digital Watermark Technology market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
Digital Watermark Technology Industry News, Policies by regions
Digital Watermark Technology Industry Porters Five Forces Analysis
Key players in the global Digital Watermark Technology market are covered in Chapter 2:
Hanbang Gaoke
Digimarc
MarkAny
IMATAG
Beijing Novel-SuperTV Technology Co., Ltd.
Verimatrix
China Television Information Technology(Beijing) Co., Ltd.
Irdeto
Nanjing Shijinzhi Electronics Technology Development Co., Ltd.
ContentArmor
Media Science International
In Chapter 6 and Chapter 9, on the basis of types, the Digital Watermark Technology market from 2018 to 2028 is primarily split into:
Visible Digital Watermark
Invisible Digital Watermark
In Chapter 7 and Chapter 10, on the basis of applications, the Digital Watermark Technology market from 2018 to 2028 covers:
Packaging Industry
Broadcasting and Television Industry
Others
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.
Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global Digital Watermark Technology market size in terms of revenue, sales volume, and average price.
Chapter 2 analyzes the main companies in the Digital Watermark Technology industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.
Chapter 3 is an analysis of the competitive environment of Digital Watermark Technology market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.
Chapter 4 is an analysis of the Digital Watermark Technology industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.
Chapter 5 focuses on Digital Watermark Technology market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.
Chapters 6-8 have segmented the Digital Watermark Technology market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.
Chapters 9-11 provide detailed Digital Watermark Technology market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.
Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.
Years considered for this report:
Historical Years:
2018-2022Base Year:
2022Estimated Year:
2023Forecast Period:
2023-2028Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects...
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects including drivers, restraints...
