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According to the latest research, the global Heat Transfer Vinyl (HTV) market size was valued at USD 1104.56 million in 2022 and is expected to expand at a CAGR of 5.41% during the forecast period, reaching USD 1515.55 million by 2028.
Heat transfer vinyl is a specialty vinyl that can be used on certain fabrics and materials to create designs and promotional products. It comes in a roll or sheet form with an adhesive backing so it can be cut, weeded, and placed on a substrate for heat application. Heat transfer vinyl is made in single colors and also has special options such as patterned, glitter, flocked, holographic, glow-in-the-dark, reflective and 3D puff.
Customization of Fashion Merchandise and Emergence of the Personalization Economy Drive Product Demand
In the past era that focused on output, clothing production paid more attention to the design and processing of the assembly line, and buyers were willing to reduce prices and accept standardized products. However, with technological advancements and increasing public benefits, personalization has become one of the most relevant and popular trends in modern retail. Sublimation vinyl is a common custom-made material in the apparel industry.
In particular, there is a lot of room for personalized needs of downstream customers, and most retailers and fashion brands are temporarily unable to provide consumers with the experience they expect. At this point, many people who dare to try choose to design and process it themselves, or send it to a specialized heat transfer process technology provider to modify the garment as required. It is precisely because of the huge demand and profit margin that the thermal transfer vinyl industry has developed rapidly, satisfying a large number of consumers with ideas and design senses, and bringing convenience and innovation opportunities to people.
In addition, sublimation transfer vinyl is affordable and cost-effective, allowing people to print on items economically and quickly. And the printing and transformation process will not affect the quality and service life of the original items, but will have excellent effects and amazing appearance.
Region Overview:
United States is projected to account for a considerable share of the Heat Transfer Vinyl (HTV) market and is expected to become the largest region by 2027.
Company Overview:
Detroit, Michigan, 1932 - The history of Stahls begins in the family garage of AC and Ethel Stahl, a married couple. The lettering, screen printing, chenille and garment trim family business of the company was inspired by AC's entrepreneurial spirit combined with his previous experience working with felt materials in manufacturing plants. Known as Commercial Art Products in 1932, one of the first products sold by Stahls was chenille lettering sewn onto a felt background. The felt was cut by hand; AC eventually developed the process of cutting the material using dies and punches. Today, just as it was in 1932, Stahls' remains an innovator and leader in pre-cut and custom sport numbers, lettering and micrologging. The company is well known and respected in the sportswear, custom apparel and promotional products industries for high quality and innovative equipment, materials and services.
Segmentation Overview:
Among different product types, PU HTV segment is anticipated to contribute the largest market share in 2027.
Application Overview:
By application, the Shirts segment occupied the biggest share from 2017 to 2022.
This report elaborates on the market size, market characteristics, and market growth of the Heat Transfer Vinyl (HTV) industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Heat Transfer Vinyl (HTV). The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.
Key Points this Global Heat Transfer Vinyl (HTV) Market Report Include:
Market Size Estimates: Heat Transfer Vinyl (HTV) market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: Heat Transfer Vinyl (HTV) market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Heat Transfer Vinyl (HTV) market
Segment Market Analysis: Heat Transfer Vinyl (HTV) market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: Heat Transfer Vinyl (HTV) market situations and prospects in major and top regions and countries
Heat Transfer Vinyl (HTV) Market
Heat Transfer Vinyl (HTV) Industry Chain: Heat Transfer Vinyl (HTV) market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
Heat Transfer Vinyl (HTV) Industry News, Policies by regions
Heat Transfer Vinyl (HTV) Industry Porters Five Forces Analysis
Key players in the global Heat Transfer Vinyl (HTV) market are covered in Chapter 2:
Cricut / Intretech
Grafityp
Kenteer
Siser
Chemica
Poli-Tape
VinyRUS
B-Flex
Colman and Company
Stahls'
Arhiky / Caragy
HTVRont / Sijiu
In Chapter 6 and Chapter 9, on the basis of types, the Heat Transfer Vinyl (HTV) market from 2018 to 2028 is primarily split into:
PU HTV
PVC HTV
Others
In Chapter 7 and Chapter 10, on the basis of applications, the Heat Transfer Vinyl (HTV) market from 2018 to 2028 covers:
Shirts
Hats
Koozies
Tote Bags
Jerseys
Headbands
Others
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.
Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global Heat Transfer Vinyl (HTV) market size in terms of revenue, sales volume, and average price.
Chapter 2 analyzes the main companies in the Heat Transfer Vinyl (HTV) industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.
Chapter 3 is an analysis of the competitive environment of Heat Transfer Vinyl (HTV) market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.
Chapter 4 is an analysis of the Heat Transfer Vinyl (HTV) industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.
Chapter 5 focuses on Heat Transfer Vinyl (HTV) market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.
Chapters 6-8 have segmented the Heat Transfer Vinyl (HTV) market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.
Chapters 9-11 provide detailed Heat Transfer Vinyl (HTV) market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.
Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.
2022
Heat transfer vinyl is a specialty vinyl that can be used on certain fabrics and materials to create designs and promotional products. It comes in a roll or sheet form with an adhesive backing so it can be cut, weeded, and placed on a substrate for heat application. Heat transfer vinyl is made in single colors and also has special options such as patterned, glitter, flocked, holographic, glow-in-the-dark, reflective and 3D puff.
Customization of Fashion Merchandise and Emergence of the Personalization Economy Drive Product Demand
In the past era that focused on output, clothing production paid more attention to the design and processing of the assembly line, and buyers were willing to reduce prices and accept standardized products. However, with technological advancements and increasing public benefits, personalization has become one of the most relevant and popular trends in modern retail. Sublimation vinyl is a common custom-made material in the apparel industry.
In particular, there is a lot of room for personalized needs of downstream customers, and most retailers and fashion brands are temporarily unable to provide consumers with the experience they expect. At this point, many people who dare to try choose to design and process it themselves, or send it to a specialized heat transfer process technology provider to modify the garment as required. It is precisely because of the huge demand and profit margin that the thermal transfer vinyl industry has developed rapidly, satisfying a large number of consumers with ideas and design senses, and bringing convenience and innovation opportunities to people.
In addition, sublimation transfer vinyl is affordable and cost-effective, allowing people to print on items economically and quickly. And the printing and transformation process will not affect the quality and service life of the original items, but will have excellent effects and amazing appearance.
Region Overview:
United States is projected to account for a considerable share of the Heat Transfer Vinyl (HTV) market and is expected to become the largest region by 2027.
Company Overview:
Detroit, Michigan, 1932 - The history of Stahls begins in the family garage of AC and Ethel Stahl, a married couple. The lettering, screen printing, chenille and garment trim family business of the company was inspired by AC's entrepreneurial spirit combined with his previous experience working with felt materials in manufacturing plants. Known as Commercial Art Products in 1932, one of the first products sold by Stahls was chenille lettering sewn onto a felt background. The felt was cut by hand; AC eventually developed the process of cutting the material using dies and punches. Today, just as it was in 1932, Stahls' remains an innovator and leader in pre-cut and custom sport numbers, lettering and micrologging. The company is well known and respected in the sportswear, custom apparel and promotional products industries for high quality and innovative equipment, materials and services.
Segmentation Overview:
Among different product types, PU HTV segment is anticipated to contribute the largest market share in 2027.
Application Overview:
By application, the Shirts segment occupied the biggest share from 2017 to 2022.
This report elaborates on the market size, market characteristics, and market growth of the Heat Transfer Vinyl (HTV) industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Heat Transfer Vinyl (HTV). The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.
Key Points this Global Heat Transfer Vinyl (HTV) Market Report Include:
Market Size Estimates: Heat Transfer Vinyl (HTV) market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: Heat Transfer Vinyl (HTV) market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Heat Transfer Vinyl (HTV) market
Segment Market Analysis: Heat Transfer Vinyl (HTV) market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: Heat Transfer Vinyl (HTV) market situations and prospects in major and top regions and countries
Heat Transfer Vinyl (HTV) Market
Competitive Landscape
and Major Players: Analysis of 10-15 leading market players, sales, price, revenue, gross, gross margin, product/service profile and recent development/updates, etc.Heat Transfer Vinyl (HTV) Industry Chain: Heat Transfer Vinyl (HTV) market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
Heat Transfer Vinyl (HTV) Industry News, Policies by regions
Heat Transfer Vinyl (HTV) Industry Porters Five Forces Analysis
Key players in the global Heat Transfer Vinyl (HTV) market are covered in Chapter 2:
Cricut / Intretech
Grafityp
Kenteer
Siser
Chemica
Poli-Tape
VinyRUS
B-Flex
Colman and Company
Stahls'
Arhiky / Caragy
HTVRont / Sijiu
In Chapter 6 and Chapter 9, on the basis of types, the Heat Transfer Vinyl (HTV) market from 2018 to 2028 is primarily split into:
PU HTV
PVC HTV
Others
In Chapter 7 and Chapter 10, on the basis of applications, the Heat Transfer Vinyl (HTV) market from 2018 to 2028 covers:
Shirts
Hats
Koozies
Tote Bags
Jerseys
Headbands
Others
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.
Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global Heat Transfer Vinyl (HTV) market size in terms of revenue, sales volume, and average price.
Chapter 2 analyzes the main companies in the Heat Transfer Vinyl (HTV) industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.
Chapter 3 is an analysis of the competitive environment of Heat Transfer Vinyl (HTV) market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.
Chapter 4 is an analysis of the Heat Transfer Vinyl (HTV) industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.
Chapter 5 focuses on Heat Transfer Vinyl (HTV) market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.
Chapters 6-8 have segmented the Heat Transfer Vinyl (HTV) market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.
Chapters 9-11 provide detailed Heat Transfer Vinyl (HTV) market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.
Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.
Years considered for this report:
Historical Years:
2018-2022Base Year:
2022Estimated Year:
2023Forecast Period:
2023-2028Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
