Global Household Air Purifiers Market

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According to the latest research, the global Household Air Purifiers market size was valued at USD 6642.73 million in 2022 and is expected to expand at a CAGR of 4.88% during the forecast period, reaching USD 8838.77 million by 2028.

Air purifiers refer to products that can adsorb, decompose, or transform various air pollutants (generally including PM2.5, dust, pollen, peculiar smell, decoration pollution such as formaldehyde, bacteria, allergens, etc.) and effectively improve air cleanliness. Household air purifiers are designed to cleanse the air in users' homes, getting rid of all the impurities from the air to improve indoor air quality.

In the short term, prominent players in the household air purifier market are leveraging the widespread issues of air pollution and air-borne diseases, to increase sales and revenue, with substantial investments going towards research of products to minimize the spread of communicable ailments.
Under the influence of the epidemic, people's lifestyles and consumption patterns have changed, and e-commerce has developed rapidly. It is more convenient and quicker for people to purchase air purifiers through the Internet. E-commerce mode will provide conditions for enterprises to build brands. Compared with traditional physical store sales, online sales can save the cost of enterprises.
After the epidemic, the people will have a higher demand for health management and healthcare, which will promote the growth of medical consumption. Through this epidemic, the public's attention to related respiratory diseases and infectious diseases has increased significantly, and their awareness of disease prevention has also become deeper, which is beneficial to disease prevention, especially the sales of home prevention products. Consumers are increasingly aware of air purification, which provides air purifier retailers with opportunities to expand sales. Some companies increase the production of air quality systems by adding different technologies, such as high-efficiency particulate air (HEPA) filters, activated carbon purifiers and ion filters, which will appear more frequently in the home.
In the long run, the pneumonia epidemic in COVID-19 may cause more factories to start using more automated production lines to avoid the impact of the epidemic on the industry. In addition, the application of Internet of Things technology may also bring more opportunities for industry participants.

Growth market
There is a steady demand for household air purifiers in the European market due to the developed economy and consumer habits. Europe and North America, as the regions with the highest concentration of developed countries, has a solid economic foundation. The Gross Domestic Product per capita in European Union was last recorded at 37104 US dollars in 2019. The GDP per Capita in European Union is equivalent to 294 percent of the world's average. The high personal disposable income is making it more affordable to buy an air purifier.
On the other side, Asian markets are considered to be fast growing markets due to growing economies and large population bases. China, for example, has low penetration rate of improving indoor air pollution equipment, which means a broad market prospect of air purifiers. Chinese consumers don't pay enough attention to air purifiers, with less promotion from distribution channels and manufacturers. However, Chinese consumers pay special attention to air pollution after decoration, which is the development potential of China's air purifier market. Many Chinese companies have announced to vigorously expand China's air purifier market. With the entry of many big brand manufacturers, the air purifier market is heating up rapidly.

Continuous product innovation and more user-friendly design
Continuous product innovation will be one of the development opportunities for home air purifiers. Consumers' functional requirements for air purifiers are constantly being updated. In addition to the basic function of purifying air, consumers want additional features to facilitate the operation and efficiency of air purifiers. Some of the features requested by consumers are easy to move handles, casters, remote control, digital control, filter change indicator, multiple fan speeds, programmable timers, air quality sensors, etc. Some air purifiers can be controlled with cell phones using Wi-Fi. Further consumers are demanding air purifiers that are both money-saving and energy-efficient. Manufacturers of air purifiers should consider these important factors as consumers are moving toward ease and comfort, combining the use of technology such as smartphones and wi-fi. Some manufacturers are continuously enhancing the smart development of their products. For example, Accenture delivered a new cloud-based Internet of Things (IoT) platform and digital manufacturing platform to Blueair, which enabled Blueair to launch HealthProtect, its first networked air purifier, which can provide all-weather bacterial and virus protection. Accenture uses Amazon Web Services (AWS) to build an Internet of Things platform on the cloud, allowing Blueair consumers to remotely monitor and manage their indoor air quality through mobile applications and multilingual voice commands, and receive alerts when filters need to be replaced. The platform also enables Blueair to remotely debug and automatically update device firmware. Accenture has also developed a digital manufacturing platform with its industrial X expertise, enabling Blueair to switch from manual to automatic product assembly and testing of connected air purifiers. Networking of air purifiers greatly increases the convenience of consumers and promotes the development of air purifier industry. In the future, the air purifier industry will develop rapidly in combination with the Internet.

Region Overview:
In global comparison, a significant portion of the revenue was generated in China (26.24% in 2022).

Company Overview:
Xiaomi is one of the major players operating in the Household Air Purifiers market, holding a share of 10.82% in 2023.

Xiaomi
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an Internet of Things (IoT) platform at its core.

Sharp
Sharp manufactures consumer and industrial electronics. The Company's products include audio-visual and communication equipment such as LCD TVs and mobile phones, home appliances, and electronic components including solar cells and integrated circuits.

Segmentation Overview:
Among different product types, Hybrid Air Purifiers segment is anticipated to contribute the largest market share in 2028.

Application Overview:
By application, the Living Room segment occupied the biggest share from 2018 to 2022.

This report elaborates on the market size, market characteristics, and market growth of the Household Air Purifiers industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Household Air Purifiers. The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.

Key Points this Global Household Air Purifiers Market Report Include:
Market Size Estimates: Household Air Purifiers market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: Household Air Purifiers market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Household Air Purifiers market
Segment Market Analysis: Household Air Purifiers market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: Household Air Purifiers market situations and prospects in major and top regions and countries
Household Air Purifiers Market

Competitive Landscape

and Major Players: Analysis of 10-15 leading market players, sales, price, revenue, gross, gross margin, product/service profile and recent development/updates, etc.
Household Air Purifiers Industry Chain: Household Air Purifiers market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
Household Air Purifiers Industry News, Policies by regions
Household Air Purifiers Industry Porters Five Forces Analysis

Key players in the global Household Air Purifiers market are covered in Chapter 2:
Xiaomi
AllerAir Industries
Vesync
De'Longhi
Austin Air Systems
Whirlpool
Honeywell
IQAir
Daikin
Samsung
Blueair
Sharp
LG
Panasonic
Philips

In Chapter 6 and Chapter 9, on the basis of types, the Household Air Purifiers market from 2018 to 2028 is primarily split into:
Passive Air Purifiers
Active Air Purifiers
Hybrid Air Purifiers

In Chapter 7 and Chapter 10, on the basis of applications, the Household Air Purifiers market from 2018 to 2028 covers:
Living room
Bedroom
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others

In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.

Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:

Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global Household Air Purifiers market size in terms of revenue, sales volume, and average price.

Chapter 2 analyzes the main companies in the Household Air Purifiers industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.

Chapter 3 is an analysis of the competitive environment of Household Air Purifiers market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.

Chapter 4 is an analysis of the Household Air Purifiers industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.

Chapter 5 focuses on Household Air Purifiers market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.

Chapters 6-8 have segmented the Household Air Purifiers market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.

Chapters 9-11 provide detailed Household Air Purifiers market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.

Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.