Global Mooncake Market Outlook 2022

Moon cakes are a carrier of thousands of years of historical tradition in our country, and they are the crystallization of etiquette, emotion and culture. In the eyes of Chinese people, eating moon cakes every Mid-Autumn Festival has become a custom, a habit, and a fixed pattern. Mooncake sales suffered a severe blow in 2013-2014, because the central government banned officials from giving and receiving high-end mooncakes. The warning from the Chinese government led to a decline in mainland mooncake sales in the past two years.The recovery of the mooncake market in 2015-2016 was obviously driven by the demand for low- and medium-priced mooncakes by households and companies, and the mooncake market tended to become civilians. After several years of adaptation and adjustment, the industry has eliminated some outdated production capacity, brand concentration is getting higher and higher, moon cake products have basically returned to the natural attributes of traditional food and culture, and the Mid-Autumn Festival market has gradually entered a trend of stable development.
Global Mooncake key players include Meixin Food Co.,Ltd., Huamei Group, Suzhou Daoxiangcun, Jiahua Food, etc. Global top four manufacturers hold a share over 10%.
China is the largest market, with a share over 95%, followed by Japan, and Southeast Asia.
In terms of product, Cantonese Mooncakes is the largest segment, with a share about 65%. And in terms of application, the largest application is Independent Retailer, followed by Online Retailer, Specialist Retailer, Supermarkets and Hypermarkets, Convenience Store.

The global Mooncake market was valued at US$ 2232 million in 2020 and is expected to reach US$ 2801.5 million by the end of 2027, growing at a CAGR of 3.3% during 2021-2027.
This report focuses on Mooncake volume and value at the global level, regional level and company level. From a global perspective, this report represents overall Mooncake market size by analysing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe, Asia-Pacific, Latin America and Middle East & Africa.

Global Mooncake Market: Segment Analysis
The research report includes specific segments by region (country), by company, by Type and by Application. This study provides information about the sales and revenue during the historic and forecasted period of 2016 to 2027. Understanding the segments helps in identifying the importance of different factors that aid the market growth.

Segment by Type
Cantonese Mooncakes
Beijing-style Mooncake
Suzhou-style Mooncakes

Segment by Application
Supermarkets and Hypermarkets
Independent Retailer
Convenience Store
Specialist Retailer
Online Retailer

By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Indonesia
Thailand
Malaysia
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE

By Company
Meixin Food Co.,Ltd.
Huamei Group
Guangzhou Restaurant Group Co., Ltd.
Wing Wah Food
Beijing Daoxiangcun
Shanghai Xinghualou (Group) Co., Ltd.
Suzhou Daoxiangcun
Ganso
Xian Maky
Jiahua Food
Taipan Bread & Cakes
Forgain

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