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According to the latest research, the global Quartz Watch market size was valued at USD 9876.28 million in 2022 and is expected to expand at a CAGR of 4.37% during the forecast period, reaching USD 12765.79 million by 2028.
Quartz watches are made by using the principle that Quartz crystals are driven by electric power to generate regular vibration, which is lighter and more accurate than traditional mechanical watches. Quartz watches can be divided into luxury quartz watches and normal quartz watches, which are mainly purchased through in-store and online channels.
The superior performance of quartz watches promotes the increasing demand of consumers for quartz watches
Quartz watches are very accurate and cheap, and because they don't have many moving parts, they are more durable than mechanical watches. They can also be equipped with more functions, such as electronic compass, altimeter, barometer, thermometer, alarm, lighting and even GPS. Most quartz watches are powered by batteries. Batteries usually take two to five years to change. Watches with strange functions such as electronic lighting, compass or stopwatch may consume batteries faster. Not every quartz watch is powered by batteries. Citizens adopt the so-called "eco-driven technology", which is a peculiar way powered by solar energy. Citizen Eco-drive watches can charge themselves even under ordinary indoor light, and can be used continuously for several months without additional exposure to light. Many Casio watches have similar "tough solar energy" technology. The combination of quartz watch and solar energy technology improves the weakness of quartz watch and increases its advantages. The superior performance of quartz watches promotes the increase of consumers' demand for quartz watches, thus driving the development of the whole quartz watch industry.
Mechanical watch VS Quartz watch
The quartz movement is very precise and requires minimal maintenance except for battery replacement. They tend to be low-cost because they are battery-powered and have few moving parts. Unlike quartz movements, mechanical movements use the energy of a clockwork spring to power the watch. The spring stores energy and transmits it through a series of gears and springs, thereby regulating the release of energy and providing power for the watch. People buying luxury watches usually choose mechanical movements rather than quartz movements because of the high quality and craftsmanship of mechanical movements. These movements are created by professional watchmakers and contain a series of complex tiny parts that together power the timepiece. The advantages of mechanical watches have increased people's demand for mechanical watches, thus posing a challenge to the quartz watch industry.
Maintenance costs increase
Generally, the battery life of Quartz is only one or two years, and it often needs to be replaced. Moreover, watches using Quartz oscillation will decline after five to eight years of frequent use, and the relative accuracy will decrease. At this time, it needs to be replaced. However, due to the development of modern industry, the labor cost is high, and it is not in line with the cost to replace many small parts manually. Therefore, if a quartz watch breaks down, it will usually be replaced with a new movement directly. The increase of maintenance cost and the inability to reuse lead to the decrease of consumer demand, thus limiting the development of quartz watch industry.
Region Overview:
In global comparison, a significant portion of the revenue was generated in Asia Pacific (33.5% in 2022).
Company Overview:
Casio is one of the major players operating in the Quartz Watch market, holding a share of 17.56% in 2023.
Casio
Casio is one of the world's leading manufacturers of consumer electronics and business equipment solutions. Casio focuses on clocks, electronic dictionaries, calculators, label printers, electronic musical instruments, digital cameras, handheld terminals, cash registers, office computers, page printers, data projectors and molds.
Swatch Group
The Swatch Group Ltd is an international group active in the manufacture and sale of finished watches, jewelry, watch movements and components. Swatch Group supplies nearly all components required for the watches sold by its 18 watch and jewelry brands as well as by its two retail brands, Tourbillon and Hour Passion. The Group’s production companies also supply movements and components to third-party watchmakers.
Segmentation Overview:
By type, Normal segment accounted for the largest share of market in 2022.
Application Overview:
By application, the In-store segment occupied the biggest share from 2018 to 2022.
This report elaborates on the market size, market characteristics, and market growth of the Quartz Watch industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Quartz Watch. The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.
Key Points this Global Quartz Watch Market Report Include:
Market Size Estimates: Quartz Watch market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: Quartz Watch market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Quartz Watch market
Segment Market Analysis: Quartz Watch market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: Quartz Watch market situations and prospects in major and top regions and countries
Quartz Watch Market
Quartz Watch Industry Chain: Quartz Watch market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
Quartz Watch Industry News, Policies by regions
Quartz Watch Industry Porters Five Forces Analysis
Key players in the global Quartz Watch market are covered in Chapter 2:
Titan
Mondaine
ROSSINI
FIYTA Precision Technology Co Ltd
Seiko
Giorgio Armani
Chanel
Swatch Group
Daniel Wellington
Casio
Citizen
Fossil
Chopard
In Chapter 6 and Chapter 9, on the basis of types, the Quartz Watch market from 2018 to 2028 is primarily split into:
Luxury
Normal
In Chapter 7 and Chapter 10, on the basis of applications, the Quartz Watch market from 2018 to 2028 covers:
Online
In-store
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.
Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global Quartz Watch market size in terms of revenue, sales volume, and average price.
Chapter 2 analyzes the main companies in the Quartz Watch industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.
Chapter 3 is an analysis of the competitive environment of Quartz Watch market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.
Chapter 4 is an analysis of the Quartz Watch industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.
Chapter 5 focuses on Quartz Watch market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.
Chapters 6-8 have segmented the Quartz Watch market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.
Chapters 9-11 provide detailed Quartz Watch market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.
Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.
2022
Quartz watches are made by using the principle that Quartz crystals are driven by electric power to generate regular vibration, which is lighter and more accurate than traditional mechanical watches. Quartz watches can be divided into luxury quartz watches and normal quartz watches, which are mainly purchased through in-store and online channels.
The superior performance of quartz watches promotes the increasing demand of consumers for quartz watches
Quartz watches are very accurate and cheap, and because they don't have many moving parts, they are more durable than mechanical watches. They can also be equipped with more functions, such as electronic compass, altimeter, barometer, thermometer, alarm, lighting and even GPS. Most quartz watches are powered by batteries. Batteries usually take two to five years to change. Watches with strange functions such as electronic lighting, compass or stopwatch may consume batteries faster. Not every quartz watch is powered by batteries. Citizens adopt the so-called "eco-driven technology", which is a peculiar way powered by solar energy. Citizen Eco-drive watches can charge themselves even under ordinary indoor light, and can be used continuously for several months without additional exposure to light. Many Casio watches have similar "tough solar energy" technology. The combination of quartz watch and solar energy technology improves the weakness of quartz watch and increases its advantages. The superior performance of quartz watches promotes the increase of consumers' demand for quartz watches, thus driving the development of the whole quartz watch industry.
Mechanical watch VS Quartz watch
The quartz movement is very precise and requires minimal maintenance except for battery replacement. They tend to be low-cost because they are battery-powered and have few moving parts. Unlike quartz movements, mechanical movements use the energy of a clockwork spring to power the watch. The spring stores energy and transmits it through a series of gears and springs, thereby regulating the release of energy and providing power for the watch. People buying luxury watches usually choose mechanical movements rather than quartz movements because of the high quality and craftsmanship of mechanical movements. These movements are created by professional watchmakers and contain a series of complex tiny parts that together power the timepiece. The advantages of mechanical watches have increased people's demand for mechanical watches, thus posing a challenge to the quartz watch industry.
Maintenance costs increase
Generally, the battery life of Quartz is only one or two years, and it often needs to be replaced. Moreover, watches using Quartz oscillation will decline after five to eight years of frequent use, and the relative accuracy will decrease. At this time, it needs to be replaced. However, due to the development of modern industry, the labor cost is high, and it is not in line with the cost to replace many small parts manually. Therefore, if a quartz watch breaks down, it will usually be replaced with a new movement directly. The increase of maintenance cost and the inability to reuse lead to the decrease of consumer demand, thus limiting the development of quartz watch industry.
Region Overview:
In global comparison, a significant portion of the revenue was generated in Asia Pacific (33.5% in 2022).
Company Overview:
Casio is one of the major players operating in the Quartz Watch market, holding a share of 17.56% in 2023.
Casio
Casio is one of the world's leading manufacturers of consumer electronics and business equipment solutions. Casio focuses on clocks, electronic dictionaries, calculators, label printers, electronic musical instruments, digital cameras, handheld terminals, cash registers, office computers, page printers, data projectors and molds.
Swatch Group
The Swatch Group Ltd is an international group active in the manufacture and sale of finished watches, jewelry, watch movements and components. Swatch Group supplies nearly all components required for the watches sold by its 18 watch and jewelry brands as well as by its two retail brands, Tourbillon and Hour Passion. The Group’s production companies also supply movements and components to third-party watchmakers.
Segmentation Overview:
By type, Normal segment accounted for the largest share of market in 2022.
Application Overview:
By application, the In-store segment occupied the biggest share from 2018 to 2022.
This report elaborates on the market size, market characteristics, and market growth of the Quartz Watch industry between the year 2018 to 2028, and breaks down according to the product type, downstream application, and consumption area of Quartz Watch. The report also introduces players in the industry from the perspective of the value chain and looks into the leading companies.
Key Points this Global Quartz Watch Market Report Include:
Market Size Estimates: Quartz Watch market size estimation in terms of revenue and sales from 2018-2028
Market Dynamic and Trends: Quartz Watch market drivers, restraints, opportunities, and challenges
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Quartz Watch market
Segment Market Analysis: Quartz Watch market revenue and sales by type and by application from 2018-2028
Regional Market Analysis: Quartz Watch market situations and prospects in major and top regions and countries
Quartz Watch Market
Competitive Landscape
and Major Players: Analysis of 10-15 leading market players, sales, price, revenue, gross, gross margin, product/service profile and recent development/updates, etc.Quartz Watch Industry Chain: Quartz Watch market raw materials & suppliers, manufacturing process, distributors by region, downstream customers
Quartz Watch Industry News, Policies by regions
Quartz Watch Industry Porters Five Forces Analysis
Key players in the global Quartz Watch market are covered in Chapter 2:
Titan
Mondaine
ROSSINI
FIYTA Precision Technology Co Ltd
Seiko
Giorgio Armani
Chanel
Swatch Group
Daniel Wellington
Casio
Citizen
Fossil
Chopard
In Chapter 6 and Chapter 9, on the basis of types, the Quartz Watch market from 2018 to 2028 is primarily split into:
Luxury
Normal
In Chapter 7 and Chapter 10, on the basis of applications, the Quartz Watch market from 2018 to 2028 covers:
Online
In-store
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions from 2018 to 2028 are covered in Chapter 8 and Chapter 11:
United States
Europe
China
Japan
India
Southeast Asia
Latin America
Middle East and Africa
Others
In summary, this report relies on sources from both primary and secondary, combines comprehensive quantitative analysis with detailed qualitative analysis, and pictures the market from a macro overview to micro granular segment aspects. Whatever your role in this industry value chain is, you should benefit from this report with no doubt.
Chapter Outline
This report consists of 12 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 first introduces the product overview, market scope, product classification, application, and regional division, and then summarizes the global Quartz Watch market size in terms of revenue, sales volume, and average price.
Chapter 2 analyzes the main companies in the Quartz Watch industry, including their main businesses, products/services, sales, prices, revenue, gross profit margin, and the latest developments/updates.
Chapter 3 is an analysis of the competitive environment of Quartz Watch market participants. This mainly includes the revenue, sales, market share, and average price of the top players, along with the market concentration ratio in 2022 and the players' M&A and expansion in recent years.
Chapter 4 is an analysis of the Quartz Watch industrial chain, including raw material analysis, manufacturing cost structure, distributors, and major downstream buyers.
Chapter 5 focuses on Quartz Watch market dynamics and marketing strategy analysis, which include opportunities, challenges, industry development trends under inflation, industry news and policies analyzed by region, Porter's Five Forces analysis, as well as direct and indirect marketing, and the development trends of marketing channels.
Chapters 6-8 have segmented the Quartz Watch market by type, application, and region, with a focus on sales and value from 2018 to 2023 from both vertical and horizontal perspectives.
Chapters 9-11 provide detailed Quartz Watch market forecast data for 2023-2028, broken down by type and application, region, and major countries to help understand future growth trends.
Chapter 12 concludes with an explanation of the data sources and research methods. Verify and analyze through preliminary research to obtain final quantitative and qualitative data.
Years considered for this report:
Historical Years:
2018-2022Base Year:
2022Estimated Year:
2023Forecast Period:
2023-2028Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
