Canned Tuna Market Size, Share, Growth, and Industry Analysis, by Type (Skipjack Tuna, Yellowfin Tuna, Other Tuna Species), by Application (Hypermarket & Supermarket, Specialty Stores), and Regional Insights and Forecast to 2034

CANNED TUNA MARKET OVERVIEW

The global canned tuna market size was valued approximately 15.68 B USD in 2025 and will touch 22.56 B USD by 2034, growing at a compound annual growth rate (CAGR) of 4.12% from 2025 to 2034.

Canned tuna means tuna fish prepared and kept in a can for storing for a long time. To do this, the fish is cooked and then put into a metal can with brine, oil, or water. This way, the tuna stays fresh and safe to eat for months or even years. Canned tuna comes in different forms like chunks, flakes, or steaks. People often use it in salads, sandwiches, casseroles, and other foods. It's a handy, long-lasting protein with a gentle taste.

IMPACT OF KEY GLOBAL EVENTS

“Geopolitical Tensions and Canned Tuna Supply Chains”

Geopolitical problems, especially in big tuna-fishing areas, can mess up the way canned tuna is supplied. Tuna often comes from places like Indonesia, the Philippines, and Japan. If there's political unrest or trade fights, it can make it harder and more expensive to get and export tuna. Trade issues between these countries and big buyers like the United States or European Union could mean less tuna or higher prices for canned tuna. This boosts costs for both makers and buyers, changing how the market works and maybe making people change how they source tuna or set prices.

“AI Development and Canned Tuna Production Efficiency”

The coming of artificial intelligence (AI) might boost how well canned tuna is made, bringing benefits in how it's run and moved around. AI can help make processing and checking quality better, so more tuna is used and less is wasted. Plus, AI-powered machines can make production lines smoother, making it cheaper and quicker to meet market needs. This new technology could cut costs for makers and maybe even prices for buyers. It also helps guess what people will want and change production to match, which makes storing and sending out tuna more efficient.

LATEST TREND

” Sustainability Efforts and Eco-friendly Packaging”

In the world of canned tuna, being eco-friendly is the new big deal. Folks are more worried about the planet, so they want tuna caught in ways that don't hurt it. Many companies are getting certifications, such as from the Marine Stewardship Council (MSC), to prove their tuna is caught nicely, like using pole-and-line fishing or special nets to protect other fish. Plus, people dig eco-friendly packaging, like recyclable cans with less plastic, to reduce waste.

“Plant-Based and Alternative Protein Options”

The love for plant-based eating and new kinds of protein has changed the canned tuna business. Some firms now sell plant-made tuna mimics. These are often made from soy, peas, or seaweed, and try to be like real tuna without any fish. This new way of eating pleases people who want more eco-friendly or fair protein, and those who don't eat meat or fish. These plant-based options are new rivals for traditional canned tuna brands, making them change to keep up with what people want.

CANNED TUNA MARKET SEGMENTATION

By Type

• Skipjack Tuna: Skipjack tuna is the star fish in canned tuna. It's tiny, grows fast, and is often caught in large quantities. Its mild taste and firm texture make it a popular choice for canned tuna among everyone. Being common and cheaper than other tunas, skipjack dominates the canned tuna market. It's readily available and budget-friendly. However, overfishing concerns have led folks to seek skipjack tuna caught in environmentally friendly ways. This has sparked more interest in responsibly caught skipjack tuna.

• Yellowfin Tuna: Yellowfin tuna is a big, valuable fish known for being firm and having a stronger taste. It's seen as a top-notch choice for canned tuna, perfect for people who want the best. Yellowfin is often used in high-end canned tuna or fancy food products. While its market is smaller than skipjack's, it's growing, especially in places where people have more money to spend. As people want better food, yellowfin tuna is becoming more popular. But, there are worries about its sustainability, like overfishing and catching other fish by mistake. This makes many people look for brands with certifications like MSC.

• Other Tuna Species: Besides skipjack and yellowfin, there are other types of tuna used in cans like albacore, bigeye, and bluefin, but they're not as common in regular stores. Albacore, with its white meat, is sold as a fancy choice. Bigeye, kind of like yellowfin, is found in smaller markets for people who like certain tastes or textures. Bluefin, which has a delicate flavor, is hardly ever canned because it's expensive and hard to get. These "other" types are usually sold to people who want high-end or special foods. The market for them is small but growing, especially in rich places where people are happy to pay more for top quality or unique tastes.

By Application

• Hypermarket & Supermarket: Big stores like hypermarkets and supermarkets sell lots of different things, including canned tuna. They're the main places people buy canned tuna because they're easy to get to, have lots of choices, and are good value. People often buy canned tuna in big amounts to save money with discounts and deals. But, as more people shop online, these stores are growing slower. Now, they're trying to make shopping in-store more fun and adding more healthy and sustainable options to attract customers who care about these things.

• Specialty Stores: Specialty stores sell unique products, often catering to niche or high-end customers. For canned tuna, they provide fancy options like yellowfin or albacore, or those caught in eco-friendly ways. These stores draw in quality and sustainability-conscious people who don't mind paying extra. Although their canned tuna market is smaller than supermarkets, it's expanding as more folks crave gourmet and ethically sourced foods. This market segment is poised to keep growing, as people increasingly seek out top-notch and ethically produced products.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

” Growing Demand for Convenient and Ready-to-Eat Meals”

The canned tuna industry is growing because folks seek swift and simple dinners. In today's hurried times, where eating on the move is common, canned tuna shines as a handy, tasty, and healthy pick. It keeps fresh for ages and can be mixed into many dishes, making it a favorite among those wanting a quick protein fix in sandwiches, salads, or easy bakes. This appeals greatly to occupied professionals, students, and families who crave nutritious and delicious meals with minimal effort.

Restraining Factor

” Sustainability Concerns and Overfishing”

Worries about the environment and fears of fishing too much tuna are making the canned tuna market smaller. More customers and groups that speak up for nature are realizing the harm done by tuna fishing, especially catching other sea creatures by mistake and reducing the number of tuna. Because of this, those who make canned tuna have to use fishing methods that are better for the environment. Certificates like the one from the Marine Stewardship Council (MSC) help deal with these worries, but the struggle to get tuna that is good for the planet might slow down market growth, especially as people want more eco-friendly options.

Opportunity

” Rising Health Consciousness and Nutritional Awareness”

A boost in people's awareness of health has given the canned tuna industry a bright chance to expand. Folks know about tuna's good stuff, like protein and omega-3 fats, and think of it as a cheap, healthy way to get their protein. Plus, there's a bigger want for low-sodium, organic, or eco-friendly tuna options, making companies create new products for health-focused shoppers. With healthier eating habits gaining popularity, this market could keep growing, especially among those who care about health and athletes.

Challenge

” Intense Price Competition and Margin Pressure”

In the canned tuna market, a big problem is tough price competition, especially in the big stores. With so many brands and kinds of canned tuna around, makers have to keep cutting prices to stay in business. The many cheap options in supermarkets make it hard for brands to stand out, which means they make very little profit. Plus, when the cost of things like tuna and packaging goes up and down, it makes it even harder to make money. Firms need to find a way to keep costs down without losing quality and being good to the environment if they want to stay ahead in this price-sensitive market.

CANNED TUNA MARKET REGIONAL INSIGHTS

• North America

The canned tuna market in North America, with the United States leading the way, is one of the biggest in the world. Its appeal comes from being easy and cheap, making it a must-have in American kitchens. These days, shoppers favor healthier and greener choices, leading to a big demand for low-sodium, organic, and sustainably caught tuna. Big companies in the US are introducing new products and getting certifications like MSC to attract eco-aware customers. Even with competition from plant-based diets and other protein sources, canned tuna stays popular due to its nutrition and convenience.

• Europe

In Europe, people are knowledgeable about sustainability and fair sourcing when buying canned tuna. Spain, Italy, and France are big fans, with Spain even being a prominent producer. Currently, consumers are after high-quality tuna species like yellowfin and albacore, caught sustainably. They also look for health-boosting options, such as low-sodium or omega-3-packed tuna. Moreover, they attach great importance to eco-friendly packaging and sustainable fishing methods. The market is set to keep growing, driven by new product launches, superior quality choices, and an increased emphasis on environmental friendliness.

• Asia

The canned tuna business in Asia is growing steadily, thanks to new lifestyles and higher incomes, especially in Japan, South Korea, and the Philippines. Canned tuna is a hit in local foods like sushi, rice bowls, and sandwiches because it's quick and packed with nutrients. Japan plays a big role in this industry, buying and making lots of canned tuna. In the past, the Asian market liked tuna in oil or brine, but now people are more into healthier choices like low-sodium and sustainably caught tuna. With more people joining the middle class and focusing on their health, there'll be a bigger hunger for top-notch, eco-friendly canned tuna in this part of the world.

KEY INDUSTRY PLAYERS

” Competitive Landscape in the Canned Tuna Industry”

The canned tuna business is really tough, with lots of companies trying to get a bigger piece of the pie in different parts of the market. They fight by being better at things like quality, being green, pricing, and coming up with new ideas. Now, people want high-end, eco-friendly, and healthy tuna, so brands are standing out by getting certifications like MSC and selling extra-good stuff like low-sodium or organic tuna. Prices are really competitive, especially in big stores, which makes it hard to make money and often leads to big sales. In general, the industry is a mix of old-fashioned cost competition and new ways to innovate to keep up with people's new love for sustainability and health.

List of Top Canned Tuna Companies

• Frinsa del Noroeste S.A.
• Thai Union Group PLC
• Bumble Bee Foods LLC
• Century Pacific Food Inc.
• Jealsa
• Grupo Calvo
• Wild Planet Foods Inc.
• Aneka Tuna Indonesia
• American Tuna Inc.
• Ocean Brands

KEY INDUSTRY DEVELOPMENTS

March 2023, Thai Union Group PLC announced its commitment of sourcing produce from those vessels only that implement practices to protect ocean wildlife from bycatch. This move comes after the research by Sustainable Fisheries Partnership about the risks that sharks, turtles, and seabird face in wildlife fishery.

REPORT COVERAGE

This study does a deep SWOT analysis and gives a peek into what's coming next for the market. It looks at lots of stuff that makes the market grow, checking out different kinds of products and how they might change in the next few years. It uses both today's trends and past big moments to get a full picture of the market and see where it could grow.

Right now, canned tuna is in high demand because it's easy, cheap, and good for people. It's a go-to food in lots of homes, especially in North America and Europe, and can be used in tons of dishes. But the market is changing as people care more about health and the planet. More and more, people want tuna that's caught in a sustainable way, with certifications like the Marine Stewardship Council (MSC), and they like low-sodium, organic, and high-end options.

In the future, the canned tuna market will keep growing because people are more into healthy eating and want food that's good for the environment. Even though prices are tough to compete with, companies are coming up with new products, high-end stuff, and eco-friendly packaging to keep up with what people want. Online shopping is also opening up new chances to grow, especially in places where it's getting popular. As the market changes, being sustainable and having unique products will be really important for the canned tuna industry.

Frequently Asked Questions