CIDER MARKET OVERVIEW
The global Cider Market size was valued approximately USD 21.25 Billion in 2025 and will touch USD 35.63 Billion by 2034, growing at a compound annual growth rate (CAGR) of 5.91% from 2025 to 2034.
Cider is a drink that is produced through the fermentation of apple or other fruit juices, such as pears. It starts by pressing fruits to extract juice and then uses yeast to ferment the sugars into alcohol. Ciders can range in style from sweet to dry and still to carbonated, with many flavor variations including berries and spices. Lower in alcohol than wine or beer, cider has surged in popularity across Europe and North America. Interest in craft beverages has refocused attention on traditional ciders, and small producers experiment with flavors and methods.
IMPACT OF KEY GLOBAL EVENTS
"Navigating Geopolitical Challenges in the Global Cider Industry"
Geopolitical tensions, coupled with trade conflicts, tariffs, and political instabilities, are some of the major factors that have influenced the overall cider market worldwide. Increased trade barriers and higher costs of imports/exports directly affect the conditions of production and distribution, especially for regions reliant on international trade-for example, the European Union and North America. A tariff on farm produce would increase the price of crucial raw materials like apples and distort supply chains. These geopolitical challenges also hinder the market's growth in emerging regions where local production may not be established. This forces cider producers to consider either diversifying sources of supply or focusing on local markets as ways to ensure profitability.
LATEST TREND
"Changing Practices in the Cider Market Due to the Rise of Sustainable and Eco-Friendly Production"
The development of sustainable, green production may be considered one of the strong trends in the industry of ciders. Nowadays, it is very interesting for consumers to learn how a certain product was sourced, due respect being given to environmental concerns and at minimal environmental costs. The trend influenced the eco-conscious production of ciders using organic apples, reducing carbon emissions during production, and adopting recyclable packaging. High-quality ingredients, sourced responsibly, mixed with a sense of sustainability, are fast becoming major factors in consumer purchasing decisions and have given rise to many artisanal and environmentally-focused cider brands.
CIDER MARKET SEGMENTATION
By Type
Based on Type, the global market can be categorized into Under 5.0%,5.0%-6.0%,Above 6.0%
- Under 5.0% Alcohol Cider:Low-alcohol ciders (<5.0%) are light, refreshing, and appealing to those seeking a weaker beer/wine alternative. They're sweeter and accessible, popular with casual and new drinkers. Health-conscious consumers drive growth, preferring flavorful low-alcohol options. However, they compete with light beers and non-alcoholic drinks.
- 5.0%-6.0% Alcohol Cider : Ciders with 5.0%-6.0% alcohol offer a balanced profile, appealing to a wide audience with sufficient strength and smooth flavor. This common alcohol range includes many known brands. Demand grows for moderate-alcohol options that remain refreshing and flavorful. This segment dominates the global cider market, especially in Europe and North America.
- Above 6.0% Alcohol Cider : Ciders above 6.0% alcohol are stronger, intense, and appeal to experienced drinkers. Popular in craft cider, they feature high alcohol, rich flavors, and unique methods. The market is growing, especially in craft beer regions, as consumers seek bold, high-quality drinks. However, high alcohol may limit appeal for lighter session drinks.
By Application
Based on application, the global market can be categorized into On Trade,Off Trade
- On Trade: On-trade cider sales occur in bars, restaurants, pubs, and cafes where it's consumed. This segment is crucial in regions with strong pub cultures, like the UK and Ireland. It benefits from social settings where consumers prefer beverages. Premium and craft ciders offer unique flavors, driving growth. However, challenges include fluctuating traffic and global events like COVID-19 limiting on-site consumption.
- Off Trade: Off-trade cider sales occur through retail like supermarkets, liquor stores, and online. This has grown with e-commerce and home delivery. It benefits from consumer preferences for convenience and bulk/occasion purchases. Craft cider growth and sustainable packaging demand boost this segment. Greater market reach is possible, with both major and artisanal brands tapping retail. However, price sensitivity and competition are key challenges.
MARKET DYNAMICS
Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.
Driving Factors
"Rising demand driven by the trend of health-conscious consumption"
The trend of health-conscious consumption has truly favored the cider market, with a considerable number of consumers seeking lighter and lower-calorie alcoholic beverages than traditional beer and spirits. Cider-especially those made from organic or naturally sourced apples-fits into this demand for healthier drink options. The perception of cider as refreshing, lower in alcohol, and containing fewer additives fits well with the health-focused preferences of modern consumers. This shift in the consumption of alcohol has contributed a lot to the market's growth, especially in regions like North America and Europe.
"Market growth with the increasing popularity of craft and artisanal ciders"
The cider market has taken up the mantle of the craft beverage trend, with buyers looking for something different, local, and high-quality. Among all ciders, the trend is toward more artisanal varieties that emphasize flavors, natural ingredients, and small-batch production methods. This rise of craftsmanship comes from a continuing desire for greater diversity and more premium experiences, for which cider is well-positioned as an alternative to mainstream alcoholic beverages. With consumers increasingly looking for authenticity and unique flavor profiles, the demand for craft ciders is expected to continue rising, thus opening new opportunities for innovative products and further market expansion.
Restraining Factor
"Budget constraints and the higher cost of premium ciders"
The high premium pricing of craft and artisan ciders versus mass-produced ones may be a major restraining factor. Because consumers are looking more for high-end, organic, or specialty ciders, they will have to pay for them, thus decreasing their purchasing propensity. In addition, the expensive production, narrow distribution, and artisanal nature of the craft cider segment create a less affordable product for those buyers who show price sensitivity, especially in markets where the propensity for low-cost alcohol is very high.
Opportunity
"Expanding market potential in emerging regions"
With the shift in global consumption patterns, cider can see fast growth in emerging markets like Asia and Latin America. Increasing urbanization and rising disposable incomes in these regions spur the demand for alcoholic beverages. Cider, being uniquely appealing and refreshing, presents a great opportunity for growth in these markets. By adapting products to local tastes and introducing affordable variants, producers can tap into new customer bases and expand their global footprint.
Challenge
"Rising competition from other alcoholic beverages"
Competition from other alcoholic beverages such as beer, wine, and spirits is not an easy battle, given the strong bases of consumers held and the huge network of market activities. Given diversification in the global alcoholic beverages industry, ciders compete on a higher quality of beverages, innovatory flavors, and niche marketing to gain broad-based consumers. The challenge of standing out in a crowded market, especially with new products and changing consumer preferences, is still one of the main obstacles for cider producers.
CIDER MARKET REGIONAL INSIGHTS
North America:
North America's cider market, especially in the U.S., has grown due to craft beverage demand and health-conscious trends. Cider is popular as a lighter, low-calorie beer alternative, especially among millennials and gluten-free seekers. The market shifts toward artisanal, flavored ciders with local ingredients and innovative flavors. Cider festivals expand consumer interest. However, high costs and competition from beer and spirits challenge the market.
Europe:
Europe is the largest cider market, led by the UK, Ireland, and France. Cider is traditional and refreshing there. UK consumption grows, fueled by younger consumers and interest in premium/craft ciders. France, with apple cultivation, sees robust cider demand, especially in Normandy and Brittany. Europeans prefer natural, organic, sustainable ciders, aligning with eco-friendly trends. However, competition from beer and wine challenges the market.
Asia:
Asia's cider market is emerging but holds potential, especially in China, Japan, and South Korea. Craft and specialty beverages, including cider, are growing in urban areas among younger, affluent consumers. In Japan, cider gains traction through unique flavors. Despite competition from beer, spirits, and traditional drinks, cider's popularity as a healthier, low-alcohol option offers niche opportunities in Asia.
KEY INDUSTRY PLAYERS
"Innovation and Sustainability Driving Success in the Competitive Cider Market"
The cider industry is fiercely competitive, from large multinational companies to smaller craft producers, competing for market share. Companies compete on product quality, flavor innovation, pricing, and branding, with premium and artisanal ciders gaining traction among health-conscious and adventurous consumers. Distribution channels also play a critical role, with producers seeking to expand their reach through both traditional retail and emerging online platforms. With an increasing trend of consumers calling for green and locally sourced products, brands have an increasing need to compete by proving how "green" or responsible sourcing they are. Nevertheless, strong competition from other alcoholic beverages-like beer and wine-makes the competition hard on the producers of cider to compete with.
List of Top CIDER Market Companies
- Heineken
- Distell
- C&C Group
- Aston Manor
- Anheuser Busch
REPORT COVERAGE
The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.
The global cider market keeps on growing, buoyed by consumer demand for lighter refreshing alcoholic drinks that offer lower calorie and gluten-free alternatives to beer and spirits. In regions like North America and Europe, this growth is driven by a trend toward craft ciders, organic ingredients, and unusual flavor profiles. Other factors include that consumers are becoming more health-oriented, and there is an increasing demand for ciders containing natural ingredients and less processing. The popularity of premium and artisan ciders adds to the diversification of the market, which enables smaller companies to compete with major brands.
In the future, the cider market is expected to further grow, especially in new emerging regions like Asia and Latin America, where changes in consumer trends and increasing disposable incomes are creating new opportunities. Interest in sustainable and locally sourced products will continue to drive production and packaging innovations. However, competition from other alcoholic beverages and challenges regarding product differentiation remain significant concerns within the highly competitive industry. In a constantly changing market, health consciousness, unique flavor varieties, and sustainability are surely the defining features for cider production and consumption in the years to come.
Pre-order Enquiry
Download Free Sample





