Men's Grooming Products Market Size | Global Forecast To 2034

MEN'S GROOMING PRODUCTS MARKET OVERVIEW

The global Men's Grooming Products Market size was valued approximately USD 84.17 Billion in 2025 and will touch USD 156.57 Billion by 2034, growing at a compound annual growth rate (CAGR) of 7.14% from 2025 to 2034.

Men's grooming products are numerous personal care appliances that help to maintain hygiene and appearance and further the general health of men. These include, but are not limited to, skincare: cleansers, moisturizers, anti-aging; shaving products include razors, shaving gels, aftershaves, etc.; hair care products such as shampoos, conditioners, and styling gels fall under this category, and more. Moreover, men's grooming includes deodorants, body washes, and fragrances. The men's grooming market has grown significantly in recent years due to increased awareness of personal care and changing social norms, which encourage men to invest more in their grooming. These products are designed to address the specific needs of men's skin and hair, offering solutions for particular concerns, such as sensitivity, oil control, and thicker hair textures.

IMPACT OF KEY GLOBAL EVENTS

“Impact of Geopolitical Tensions on the Men's Grooming Products Market”

Geopolitical tensions include trade disputes and regional conflicts, likely to disrupt supply chains, hence production costs, the availability of raw materials that might implicate men's grooming products. To say, this would lead to a rise in manufacturing or shipment costs through heightened tariffs or the imposition of certain restrictions on imported materials, further translating into consumer retail prices. Such tensions may dampen the efforts towards global brand extension into developing countries, be it because of instability in the government or even lack of compliance. Locally produced and manufactured goods might end up shifting market trends as firms gradually get themselves familiar with this transition. Yet notwithstanding these concerns, the demand for men's grooming products stays well on target in most of the established markets because the individual desire for good after-care grooming bodes well among men.

LATEST TREND

”Changing Practices Due to the Growing Demand for Eco-Friendly and Sustainable Men's Grooming Products”

The current trend within the men's grooming market is increasing demand for sustainability and eco-friendliness of products. The awareness among consumers regarding the environmental impact of their purchases increases, as does the demand for grooming products that have natural ingredients, biodegradable packaging, and cruelty-free formulations. In response, brands are going toward more sustainable practices, offering refillable products, using recyclable or compostable materials. This trend follows the wider societal push toward sustainability and has inspired new product innovations, such as eco-friendly razors and organic skincare lines. As awareness deepens among consumers, brands feel pressure to align their offerings with these values, thus setting the future course for the men's grooming market.

MEN'S GROOMING PRODUCTS MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Skin Care,Hair Styling,Shave/Beard Care,Accessories,Color Cosmetics.

Skin Care:Men's skincare products include cleansers, moisturizers, serums, sunscreens, and anti-aging treatments specifically formulated for men's skin. These products respond to special skin needs like oil control, shaving irritation, and thicker skin texture. In recent times, the men's skincare market is growing at a rapid rate, with more and more men realizing the importance of skincare in maintaining healthy, young-looking skin. With increasing consciousness regarding skincare routines, there is also an increasing requirement for effective solutions against acne, wrinkles, and dryness. Though the sector is growing, most men consider skincare as the last priority. This is actually a challenge that brands need to overcome in order to increase larger participation.
Hair Styling:Hair styling products for men involve gels, waxes, pomades, creams, and sprays used by men in shaping and keeping their hair. These products address a range of hair needs, from volume and texture to hold. Men's hair styling has emerged as a high-growth category due to changing trends in personal expression and grooming habits. The trend for the ever-popular slicked-back look, along with growing interest in premium hair products, was a key driver of market growth. Despite this fact, competition is intense, and most men still use basic products, thus the market has not fully realized its potential.
Shave/Beard Care:Products range from razors, shaving cream, oil, and balm to beard cultural kits that keep facial hair intact and shave demands. This range of products could be meant for men who just like clean-shaven looks to those with their beards or mustaches on. Furthermore, the marketplace has also marked a return to the beard maintenance segment, whereby more guys now are taking an extra investment in special beard oils, conditioners, and combing. The overall market of shaving and beard care is increasing due to more diverse and sophisticated grooming habits. However, growth may be limited by price sensitivity and the availability of affordable alternatives, particularly in emerging markets.
Accessories:Men's grooming accessories include tools such as razors, beard trimmers, brushes, combs, and grooming kits that are used to perform various personal care routines. These accessories enhance skincare, hair care, and beard care to further the grooming experience. Accessories are gaining momentum, yet doing so in a stable manner. Electric trimmers, multi-purpose razors, and good-quality brushes have been gaining use. Products within this category lure men seeking convenience and precision when performing their grooming rituals. This accessories category, however, remains very competitive. Most men are accustomed to performing grooming with traditional basic tools. Therefore, premium segments may show minimal growth rate.
Color Cosmetics:Color cosmetics for men are makeup products designed for men, including foundations, concealers, bronzers, and tinted moisturizers. These help improve the appearance of men through blemish coverage, evening skin tone, or the addition of subtle enhancements. Color cosmetics for men have become a growing market, particularly among younger, urban males who have become more accepting of self-expression and enhancement of their appearance. Niche, the segment is slowly growing with a change in mindsets and an increase in brand offerings in men's grooming. Attitudinal stigma and lack of awareness for this kind of product would probably keep this trend from seeing broader adoption in more conservative markets.

By Application

Based on application, the global market can be categorized into Supermarkets & Hypermarkets,Online,Others.

Supermarkets & Hypermarkets:Key retail channels comprise hypermarkets and supermarket outlets in promoting men's grooming products that address the array from skincare, through hair care up to shaving grooming items. Moreover, convenience from consumers wanting personal touch over products is served to their doorstep rather than via conventional purchases as consumers perform normal routines. These have established great performance in the marketplace since all outlet channels in easy access ensure low pricing compared with others. However, the increased demand for specialty and gourmet has placed them in fiercer competition with online platforms and specialized stores that can meet very niche markets with more personalized options.
Online:Convenience, variety, and the increasing growth of e-commerce platforms are some of the major factors driving online retail as the dominant channel for purchasing men's grooming products. It is easier for consumers to compare products and read reviews, and the products are delivered right to their doorsteps, thus boosting the market's growth. The online segment is particularly popular among younger generations who are more accustomed to digital shopping experiences. While online shopping has facilitated convenience for one, on the other, it has fueled demand through effective targeted marketing over social media, among other influences. However, the inability to test or try products physically, along with the presence of counterfeits, are challenges with which brands continue to grapple.
Others:Other application segments for the global men's grooming products market include specialty beauty stores, department stores, pharmacies, and salons. These retail formats offer an experience-driven shopping environment wherein customers can get personalized advice and often test out the product before buying it. Specialty stores and salons are especially popular in case of premium grooming products and services. It also involves subscription service providers delivering a product designed for the consumer's needs, as consumers are increasingly interested in convenience and taking care of themselves. While growing, these alternative channels remain highly challenged by the convenience and price offered by online and large retail formats.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

”Increasing Demand Driven by Changing Grooming Habits and Growing Awareness”

The demand for men's grooming products has been growing, impelled by a cultural shift toward self-care and grooming. Men have increasingly become conscious about their appearance and, hence, are consuming skincare, haircare, and beard care products. This trend is further catalyzed as these products become more available through mainstream retail and online channels. Additionally, trends in grooming like beard styling and skincare routines will still be in demand. Huge marketing campaigns and celebrity endorsements also help normalize grooming as a regular routine for men, further contributing to the growing market. This growth is also driven by the increasing interest in wellness and personal care across demographics.

Restraining Factor

”Limited Awareness in Traditional Markets and Resistance to Grooming Habits”

While the consumption of men's grooming products is on a rise globally, a strong barrier exists in traditional or conservative markets where not all men have widely opened their doors to grooming. Cultural or social norms might make a number of men, especially rural or older demography, still resistant to invest in grooming products. Besides this, general ignorance in some geographies about what skincare or haircare products might be used for places a limitation on overall market penetration. Resistance from these facts could slow the pace of growth of grooming habits and limit the market growth of the industry in certain regions.

Opportunity

”Scope for Growth Through Premium Product Offerings and Technological Innovations”

Men's grooming has huge scope for growth, particularly the introduction of premium lines of products and technological innovations. With men becoming increasingly sophisticated in their grooming habits, there is a demand for high-quality and specialized products that are formulated to treat anti-aging, acne, and personalized skin care. Moreover, the integration of a range of advanced technologies-from AI-enabled grooming tools and skin diagnostics to smart razors-presents a lot of exciting avenues for brands by offering customized solutions. Subscription models of grooming products are another expansion avenue, driven by convenience and personalization associated with them. Another promising avenue for growth is the trend toward eco-friendly and sustainable products.

Challenge

”Competition in an Oversaturated Market and Pressure on Brand Differentiation”

The men's grooming market is getting highly competitive, with brands ranging from mass-market retailers, luxury, and niche labels that are constantly joining the space. This oversaturation will reduce the opportunity for companies to stand out from the competition. Companies have to innovate in product features, branding, packaging, and customer experience in order to stay ahead of the competition. Besides, with the demand for affordability, pressure on sustainability adds to the product development complication faced by many brands. It's an ongoing battle to conduct business in these market dynamics while not letting quality standards go down a single notch.

MEN'S GROOMING PRODUCTS MARKET REGIONAL INSIGHTS

North America

The North American men's grooming products market is one of the largest and most mature globally, with high consumer awareness and a long-standing culture of personal care. In the U.S., there has been a significant shift in attitudes toward grooming, with increasing numbers of men embracing skincare, haircare, and beard care routines. These are further exacerbated by increased e-commerce and online platforms for easy access to a variety of products. In addition, major retail chains, supermarkets, and pharmacies form an important part of the distribution channels, thereby offering a host of grooming products. Besides, the interest of the people, especially the younger generation, is shifting toward premium and natural grooming products, hence shaping the trend in the market. While the market is growing very strongly, price sensitivity remains a challenge for some segments, especially in the mass-market category.

Europe

The men's grooming market in Europe is developing regularly based on the growing acceptance of personal grooming as part of the daily routine of men. The UK, Germany, and France are considered key markets; demand ranges from traditional grooming items to innovative, premium products. While beards and facial hair trends are on the rise, leading to significant growth in the beard care segment, skincare and hair styling are also becoming increasingly popular. Online shopping is gaining traction in Europe, and men are increasingly purchasing grooming products through e-commerce platforms. Still, the market is heterogeneous, with regional differentiation in demand; brands have to know how to look after their positioning within diversified cultural contexts and in the face of several regulatory standards. Development in the latest trends regarding sustainability and eco-friendliness has come to support the growth in the market.

Asia

Most men of Asia also are contributing immensely to the mushrooming of their country's groomings market since their disposable income rises with emerging Asian economic titans, as those countries seem to include, besides China and South Korea. Due to rapidly evolving social attitude changes, accompanied by growth within their middle-income-earning sectors of their economy, personal care product sales surge ever-higher for skin and hair care. The emergence of younger and more technology-oriented consumers, along with the demand for premium natural and innovative grooming products, is also influencing this market. Moreover, the growth of online retail and male beauty influencers are opening up new avenues for brands to reach consumers. Yet, regional differences in purchasing power, strong local brands, and region-specific marketing strategies may have a denting effect on overall market performance in some regions. The market is also expected to see a high growth rate in emerging economies like India with increased urbanization and exposure to Western grooming.

KEY INDUSTRY PLAYERS

”Key Industry Players Shaping the Market Through Innovation and Market Expansion”

Key industry participants in the men's grooming products market compete keenly through strategies aimed at continuous innovation and strategic market expansion. Many are investing in product differentiation, offering specialized solutions for specific skin types, hair textures, and grooming needs. Furthermore, companies also explore new distribution channels through e-commerce platforms and subscription services to widen their reach. The market is also witnessing an emerging trend of partnerships between brands and influencers to promote visibility and engage with customers. However, amid intense competition, players need to pay attention not only to the quality of the product but also to branding for consumer loyalty and to establish a strong foothold in the market.

List of Top Men's Grooming Products Market Companies

Beiersdorf AG
Procter & Gamble Co.
L'Oréal SA
Shiseido Co., Ltd.
Vi-john Group

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

Men's grooming products are seeing strong growth on account of changes in social norms, awareness of personal care, and a rise in grooming routine adoption. Men also invest in different types of products that range from skincare to hair care, beard care, and after-shaving products. Spending is gradually shifting towards premium, natural, and organic products. Products are made available to the consumer through online marketplaces, as well as supermarkets and specialized outlets. But the market is particularly strong in North America, Europe, and parts of Asia, thanks to a continuing increase in consumer interest in grooming among men.

The market is well-placed to continue growing in the future, based on innovation and product diversification. The ability to use AI-powered grooming tools, natural ingredients, and sustainable packaging will continue to shape the future of the industry. This is further expected to be complemented by emerging trends such as a demand for personalized grooming solutions and subscription services, which offer opportunities for brands to cater to niche markets. The market faces the challenge of price sensitivity and regional pockets of variations in demand; big picture-wise, however, the scenario looks enviable with grooming becoming an integral part of the modern man's lifestyle.