Sparkling Wine Market Size|Global Report [2034]

SPARKLING WINE MARKET OVERVIEW

The global Sparkling Wine Market size was valued approximately USD 41.6 Billion in 2024 and will touch USD 69.1 Billion by 2033, growing at a compound annual growth rate (CAGR) of 5.5% from 2024 to 2033.

Sparkling wine represents a wine classification replete with carbon dioxide, which bequeaths it the characteristic of effervescence, emerging as a pleasing sparkle. This carbonation may be spontaneously engendered during the fermentation phase or artificially incorporated by means of carbon dioxide injection. Typically, sparkling wine is relished for its lively and rejuvenating qualities, often making an appearance at celebrations, special events, or serving as an aperitif.

COVID-19 IMPACT

Decline in Demand Due to Reduced Social Gatherings

The COVID-19 pandemic instigated the cancellation or deferral of large-scale assemblies, nuptial rites, soirees, and commemorative fetes. Chiefly, this was driven by the imposition of lockdown edicts and the constraints of social distancing protocols. As a result, the market endured a steep plunge in the demand for sparkling wine, especially within regions where such affairs served as the cornerstone for stimulating consumption. Moreover, the shuttering of dining establishments, taverns, and hospitality venues triggered a drastic slump in sales volume across the hospitality domain.

LATEST TREND

Growing demand for low-alcohol and premium sparkling wines for health and luxury.

A fledgling predilection for low-alcohol and non-alcoholic sparkling wines has emerged into prominence, spurred by the swelling penchant for health and wellness, as consumers are progressively inclining towards more temperate, conscientious drinking alternatives. Concurrently, an incontrovertible trend of premiumization is gathering momentum, with consumers demonstrating an eagerness to splurge on top-tier sparkling wines – whether the prestigious Champagne or the peerless Prosecco – for momentous occasions and exuberant festivities, which signals a pivot towards lavish consumption proclivities.

SPARKLING WINE MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Red, Rose, White.

Red Sparkling Wine: Red sparkling wines are crafted from red grape varietals, with the option of skin contact during fermentation. Less prevalent in comparison to their white counterparts, these wines flaunt a deep, sanguine hue, effusive fruit flavors, and occasionally conclude with a subtly tannic aftertaste. The Italian Lambrusco and Australian sparkling Shiraz have earned their acclaim. Within the sparkling wine marketplace, red varieties carve out a specialized niche, positioned as a laid-back substitute for Champagne. Despite the local renaissances that Lambrusco has witnessed, on a global scale, its demand lags far behind that of white or rosé sparkling wines. Nevertheless, they allure consumers in pursuit of the singular and distinctive, particularly in emerging markets where palates are becoming increasingly diversified.

Rosé Sparkling Wine: Rosé sparkling wines are produced via two principal methods: either by blending red and white grape cultivars or through a carefully calibrated duration of skin contact with red grapes during fermentation. This latter process imparts the wine with its signature rosy tint. Their flavor matrices, chiefly fruit-centric, habitually showcase aromatic notes of strawberry, raspberry, and cherry. Renowned examples originate from diverse regions; Italy offers Prosecco Rosé, France presents Champagne Rosé, and Spain contributes Cava Rosé. Over recent years, Rosé sparkling wines have witnessed explosive growth, propelled by the sweeping popularity of rosé wines in general. Their alluring chromatic appeal and fruit-forward gustatory profiles have won the hearts of younger consumers, as well as those in search of lighter, more revitalizing alternatives to red wines. Prosecco Rosé, specifically, has skyrocketed in popularity, due to its broad availability and comparatively budget-friendly cost when set against traditional Champagne rosé.

White Sparkling Wine: White sparkling wines are customarily fabricated from white grape cultivars, such as the notable Chardonnay, Pinot Blanc, or Pinot Grigio. Nonetheless, red grape varieties may also be incorporated on occasion, provided that their skins are expeditiously detached during the fermentation stage. Prominent among the most esteemed white sparkling wines are Champagne, Prosecco, and Cava. These vintages are characterized by their zesty acidity, coupled with flavor profiles redolent of citrus fruits and apples, and, intermittently, the yeasty undertones that develop throughout the fermentation journey. In the global sparkling wine landscape, white sparkling wines, with Champagne and Prosecco at the forefront, hold sway. Prosecco, priced more accessibly, has experienced an extraordinary upswing in popularity over recent years, even eclipsing Champagne in specific regions such as the United States.

By Application

Based on application, the global market can be categorized into Supermarket and Hypermarket, Specialty Stores, On Trade, Others.

Supermarket and Hypermarket: Supermarkets and hypermarkets, functioning as expansive retail landscapes, showcase an extensive assemblage of merchandise, spanning edibles, beverages, and household essentials. In the domain of sparkling wine, these large-scale retail emporiums typically accommodate a diverse portfolio of vintages. Herein, celebrated sparkling wine labels, including Prosecco, Cava, and Champagne, are incorporated, with offerings spanning a wide spectrum of price points. Frequently, these establishments are equipped with specialized wine sections or aisles, and, sporadically, even wine-tasting alcoves. Owing to the convenience and ease of access they afford, the supermarket and hypermarket sector constitutes a sizeable chunk of the sparkling wine market. Prosecco and other reasonably priced sparkling wines enjoy particular popularity within this segment, as consumers can readily locate cost-effective options for daily indulgence or laid-back celebrations.

Specialty Stores: Specialty stores, functioning as devoted wine purveyors, zero in predominantly on the sale of alcoholic libations, with wine taking center stage. These establishments habitually present a meticulously curated wine portfolio, encompassing top-tier sparkling wines. Their erudite staff is primed to shepherd customers through the selection journey. Specialty stores typically boast an assemblage of sparkling wines, ranging from cost-effective offerings to high-end labels, and might even showcase artisanal or niche vintages that escape the inventory of mass-market purveyors. These establishments cater to the more perspicacious oenophiles, those willing to invest additional sums for superior quality and in-depth expertise.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Changing Consumer Preferences and Lifestyle Trends

The shift in consumer proclivities, veering towards more health-minded and lifestyle-driven choices, has wielded a profound impact on the growth trajectory of the sparkling wine market. A burgeoning penchant among consumers is emerging, as they increasingly incline towards sparkling wines with lower alcohol content or non-alcoholic variants, consonant with the dominant health zeitgeist and the ethos of mindful imbibing.

Increased Popularity of Prosecco and Affordable Sparkling Wines

A cardinal impetus thrusting the sparkling wine market ahead lies in the surging vogue of Prosecco, often deemed a more purse-friendly alternative to Champagne. Prosecco's dainty, fruit-abundant, and approachable flavor palette has made it peculiarly captivating for younger consumers, who tend to be more budget-conscious. Additionally, other moderately priced sparkling wines, such as the Spanish Cava and Moscato d'Asti, have climbed in mass-market popularity, further stoking the craving for wallet-friendly alternatives within the sparkling wine realm.

Restraining Factor

High Price of Premium Sparkling Wines

Premium sparkling wines, specifically Champagne, elite Prosecco, and high-caliber Cava, customarily carry price tags that soar far above those of other alcoholic beverages. The onus for these steep costs falls upon the intricate production processes. Take Champagne, for instance; its secondary fermentation demands intensive labor, and the use of top-notch grapes across these premium varieties further inflates their cost. As a result, such luxury offerings remain beyond the financial grasp of many consumer segments, especially in areas where price sensitivity is acute or amidst economic downturns.

Economic Downturns and Recessionary Pressures

Economic recessions, financial turbulences, and phases of uncertainty can exert a momentous influence on discretionary expenditure, particularly in relation to luxury commodities such as sparkling wine. Amidst economic downturns, consumers customarily curtail their outlays on non-essentials, and premium alcoholic products are scarcely exempted. Instead, they are inclined to opt for more budget-conscious beverages or even reduce their overall alcohol consumption.

Opportunity

Expanding the Rosé Sparkling Wine Segment

Rosé sparkling wine has witnessed an extraordinary upswing in popularity over recent years. Encompassing varietals like Prosecco Rosé, Champagne Rosé, and Cava Rosé, this category has ensnared consumers’ intrigue, owing to its vivid hue, fruit-driven flavor profiles, and its adaptability when paired with cuisine. Moreover, Rosé has emerged as an emblem of social media-driven culture, often being associated with concepts of lifestyle, luxury, and festivity.

Challenge

High Production Costs

The production of premium sparkling wines, Champagne especially, involves elaborate and arduous processes. Among these exacting steps are secondary fermentation, the prolonged cellaring, and the scrupulous hand-harvesting of grapes. Additionally, the dependence on top-notch raw materials, such as meticulously selected grapes, along with the necessity for specialized equipment and facilities, further inflates the cost of production.

SPARKLING WINE MARKET REGIONAL INSIGHTS

North America:

North America, with the United States at the vanguard, forms a substantial and rapidly expanding arena for sparkling wine. The U.S. has ascended to the position of the world's leading consumer of Prosecco and Cava, while Champagne persists in its charm, especially during festive periods. In this territory, the market's impetus derives from the burgeoning penchant for high-end offerings, conjoined with the escalating trend of mindful drinking. This dual force, in turn, is fueling the demand for low-alcohol and non-alcoholic alternatives. Producers in California, such as Mumm Napa and Schramsberg, have earned acclaim for their quality domestic sparkling wines. Wine cocktails, like the effusive Mimosas and the luscious Bellinis, stoke the on-trade demand, finding particular favor at brunches. But the market faces rivals like craft beer, hard seltzers, and spirits, popular among younger, health-conscious consumers. U.S. price sensitivity is also an issue, with affordable imports. Still, rising incomes and a growing taste for fine wine experiences keep North America's market poised for growth.

Europe:

Europe remains the dominant market for sparkling wines, with France, Italy, and Spain leading in production and consumption. Champagne, Prosecco, and Cava are top varieties. Champagne holds a luxury status, while Prosecco has boomed, especially in the UK, Germany, and Italy, as a more affordable festive option. European sparklers export well, especially Prosecco and Cava, popular in North America and Asia. Locals drink them for both special days and daily use, with Prosecco being a common choice for its price and versatility. Rosé sparklers are rising in demand, driven by young, trendy consumers and interest in sustainable wines. Still, economic uncertainty and counterfeits pose challenges.

Asia:

Asia's sparkling wine market is growing rapidly, especially in China, Japan, and India. A growing middle class, more disposable income, and a rising taste for Western lifestyles drive this growth. In China, young urban pros are making Prosecco and Champagne more popular, seeing them as status symbols for celebrations. The government's wine culture push helps, but more education is needed to tell different sparklers apart. Global brands are drawn to Asia due to premiumization, as younger consumers, like millennials and Gen Z, spend on quality brands. Prosecco Rosé and low-alcohol options are in high demand. Still, local competition, cultural preferences for traditional drinks, and price sensitivity pose challenges. But with producers eyeing this expanding base, the market is set for big growth.

KEY INDUSTRY PLAYERS

The sparkling wine market is competitive, with dominant brands and emerging producers.

The global sparkling wine market's competitive terrain is molded by multiple elements: the hegemony of long-established brands, the rise of regional producers, and the ever-evolving predilections of consumers. This market is fiercely competitive, as participants jostle for market share across diverse segments, namely Champagne, Prosecco, Cava, and other sparkling wine varieties.

List of Top Sparkling Wine Market Companies

Willamette Valley Vineyards
Constellation Brands, Inc.
Schramsberg Wineyards
SOCIAL Sparkling Wine
E & J Gallo Winery
Mod Sélection Champagne
Une Femme
Rack & Riddle
Bacardi and Company Limited
Chandon
Concha Y Toro Winery
Henkell & Co.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The global sparkling wine market is experiencing a consistent upward trajectory, propelled by the surging consumer craving for premium selections like Champagne and Prosecco. Concurrently, the rise of health-conscious predilections, as evidenced by the emergence of low-alcohol and non-alcoholic alternatives, is also injecting further impetus. This market is fiercely competitive; entrenched brands lord over the premium echelons, while regional producers are steadily carving out their niches. The evolving preferences of younger cohorts, in particular, are compelling brands to break new ground in terms of flavors, packaging, and sustainable initiatives. Looking to the future, the market is anticipated to continue its expansion, particularly in emerging regions such as Asia, as disposable incomes escalate and the wine culture flourishes. However, impediments like economic instability, price sensitivity, and the ramifications of climate change may potentially dampen this growth momentum.